TEAM Coalition and the National Football League support the designated driver programs at NFL stadiums every season with a special incentive called the Responsibility Has Its Rewards (RHIR) sweepstakes. Fans who register to be a designated driver pledge to not drink alcohol, drive their friends and family home safely, and ensure that everyone always buckles up.
At the end of the season, one Designated Driver for the Season from each team is selected. The Designated Drivers for the Season from the teams that compete in Super Bowl will each receive the Grand Prize of the Sweepstakes. The Grand Prize of the Sweepstakes is two (2) tickets, airfare and hotel accommodations (if necessary) to Super Bowl.
A First Prize for the RHIR sweepstakes is also awarded. The 30 remaining Designated Drivers for the Season whose teams do not compete in Super Bowl are qualified to win the first prize. The first prize is a trip to the Pro Bowl. That winner will be chosen randomly from the NFL teams that do not compete in the postseason. The Pro Bowl® trip includes two (2) tickets to the game, round trip airfare, and hotel accommodations (if necessary).