NFL Registration Phrase

TEAM Coalition and the National Football League support the responsible fan/designated driver programs at NFL stadiums every season with a special incentive called the Responsibility Has Its Rewards (RHIR) sweepstakes. Fans who register to be a responsible fan or designated driver pledge to have a plan to get home safely if they choose to drink or not to drink alcohol, drive their friends and family home safely, and ensure that everyone always buckles up.

At the end of the season, one Responsible Fan for the Season from each team is selected. The Responsible Fans for the Season from the teams that compete in Super Bowl will each receive the Grand Prize of the Sweepstakes. The Grand Prize of the Sweepstakes is a Super Bowl LV prize pack.

A First Prize for the RHIR sweepstakes is also awarded. The 30 remaining Responsible Fans for the Season whose teams do not compete in Super Bowl are qualified to win the first prize. The first prize is a Pro Bowl® prize pack. That winner will be chosen randomly from the NFL teams that do not compete in the postseason.

See Official Rules for instructions on how to enter via mail. The Responsibility Has Its Rewards sweepstakes pledge is as follows.

I promise to:

  • Never drive drunk
  • Always have a designated driver
  • Not provide alcohol to anyone under the legal age to drink alcohol
  • Always buckle up – every trip, every time

The Registration Phrase for the Responsibility Has Its Rewards sweepstakes is NEUTRAL ZONE.