Table of Contents

Opinion Poll

Best Practices on Display

Kicking Off the 2021 NFL Season with Responsibility

The NFL Kickoff Experience on September 9, 2021, at Julian B. Lane Riverfront Park in Tampa, FL gave TEAM a first-time opportunity to infuse responsibility into the celebration to start the season. The game was an historic match-up as the Super Bowl champion Tampa Bay Buccaneers hosted the Dallas Cowboys. The Bucs won the game by kicking a walk-off field goal with 0:02 seconds left on the clock.

More than 30,000 fans enjoyed the Kickoff Experience that included a concert by Ed Sheeran. The Bud Light tailgate zone offered fans a Responsibility Has Its Rewards (RHIR) sweepstakes. Fans who shared their safe ride plan were entered for a chance to win a $500 gift card.

50% of the fans who pledged were in the target demographic age range – between 21 and 35. Of those, 80% said ride share was their safe ride plan option of choice.

Congratulations to the Responsibility Has Its Rewards sweepstakes winner – Jeffrey Storoniak Jr. of Trinity, FL.

Master Trainer Spotlight

“TEAM has helped me instill confidence in my staff to ensure proper safety protocols are met with alcohol consumption! In our day to day, I have faith in my staff to ensure a good and responsible time is had by all.”

— Rachel Lewis 

Director of Operations
Aramark, The Florida Aquarium


Director of Operations
Aramark, The Florida Aquarium

Rachel Lewis is the Director of Operations for Aramark at The Florida Aquarium in Tampa, Florida. Since 2014, Rachel has trained over 175 employees at prestigious venues like Capital One Arena, JetBlue Park and Fenway Park. Her experience at many different types of venues is why she is a great asset to be a TEAM Master Trainer. Rachel became a Master Trainer in 2021


Board of Directors News

Partner News / Key Dates

Board of Director News: September 2021

  • September 1, 2021 financials:
    • More than $95,000 in accounts receivable payments received in August
    • FYTD 70 customers have purchased online training for 23,418 employees
    • FYTD 13,062 manuals have been purchased
    • FYTD Net Income of $293,000
  • Preparation for FY 2021 Annual Report- Fiscal year ends 9/30/2021
  • TEAM Coalition is in the process of hiring an Event Coordinator
  • December stakeholders meeting will be virtual, dates TBD
  • Search has begun for a new Director-at-Large to fill Rishi Nigam’s position when his term ends in December 2021.  Nominations are being collected to fill the position. Anyone interested in nominating a candidate or serving as Director at Large should email Jill Kiefer (

Committee Reports

  • Training
  • Marketing & Communications
  • Governance & Finance
  • Membership

Are you ready to become a certified TEAM Trainer? Are you due to get recertified? TEAM has virtual Instructor Development Program (IDP) workshops on the calendar.

The COVID discount will end on 9/30/2021. Order training materials before the end of September to maximize your savings.

Priorities for the Training Committee are the following:

  • Provide an online training/certification option for alcohol servers not affiliated a specific company or venue
  • Prepare FY 2021 training data for the Annual Report

Member representatives, Strategic Partners and Master Trainers interested in serving on the Training Committee should email

Priority projects for the Marketing & Communications Committee include:

  • Prepare FY 2021 Media Engagement data for the annual report
  • Engage in industry events- including the NCSLA Conference where TEAM moderated an interactive panel on Responsible Drinking and Changing Social Norms
  • Continue brainstorming special project options present at the December Stakeholders Meeting

Member representatives, Strategic Partners and Master Trainers interested in serving on the Marketing and Communications Committee should email

The Governance & Finance Committee is tasked with working on:

  • PPP forgiveness application submitted to lender of 2nd draw on 9/2/21
  • FY 2022 Board of Directors meetings will be held every other month starting with October 2022
  • Search efforts underway for a new Director-at-Large, Rishi Nigam’s term ends with the December stakeholders meeting

Member representatives, Strategic Partners and Master Trainers interested in serving on the Governance and Finance Committee should email

The Membership Committee is working on:

  • Identifying potential new strategic partners
  • Member outreach for FY 2022 dues, based on new tiered membership structure
  • Calendar year 2022 special project development
  • Identifying a guest speaker for the December Stakeholders meeting

Member representatives, Strategic Partners and Master Trainers interested in serving on the Membership Committee should email

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