TEAM PROUDLY WELCOMES NEW MEMBER: HEINEKEN USA
HEINEKEN USA announced today that it has joined Techniques for Effective Alcohol Management (TEAM) Coalition, an alliance that promotes responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition provides employee training in effective alcohol management to more than 50,000 employees of stadiums, arenas and performing arts centers each year. TEAM also manages the Responsibility Has Its Rewards campaign which encourages sports and entertainment guests to have a plan and prevent drunk driving, which may include taking Lyft, being a designated driver, having a designated driver or using public transportation. Since 2014, the annual count of sports fans and concert goers participating in responsible fan programs has exceeded 1 million.
HEINEKEN USA’s membership expands the reach of the responsibility message and engages more guests of sports and entertainment events in the responsible fan program. Heineken® 0.0 highlights the choice available to responsible drinkers to alternate drinks with the 0.0% alcohol. The position of Heineken® as the official beer sponsor of MLS as well as several MLS teams and other sports franchises, including the NHL New Jersey Devils, offers a multitude of opportunities to educate responsible drinkers about Heineken 0.0. MORE
Below is the current list of members of the Membership Committee.
- Taylor Amerman, Global Corporate Responsibility for Brown-Forman
- Kris Armes, Aramark
- Mark Herrera, IAVM
- John Huff, IAVM
- Sara Levin, Better World at Anheuser-Busch
- Aaron Schmitt, Managing Director, S.A.F.E. Management at Mercedes-Benz Stadium
- Jill Kiefer, TEAM Coalition Executive Director
The Membership Committee Chairperson position is open. Interested member representatives, strategic partners and master trainers should email email@example.com.