Table of Contents

Opinion Poll

Best Practices on Display

Have a Responsibility Plan this St. Patrick’s Day

St. Patrick’s Day celebrations in America date back to the country’s founding. While this year’s celebration may look a little different in your hometown, however you celebrate, make sure you and your friends stay safe this St. Paddy’s Day. If you plan to drink, it’s essential that you plan for a sober designated driver. To help keep your community safe, TEAM Coalition is teaming up with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to spread the message about the dangers of drunk driving and promote the benefits of having a plan to get home safely.

According to NHTSA, 10,142 people were killed in drunk-driving crashes in 2019. On average, more than 10,000 people were killed each year from 2015 to 2019. This is why TEAM Coalition is working with NHTSA and all our member organizations to encourage sports and entertainment fans to be responsible. During that same 5-year period, 5.5 million sports and entertainment fans made the pledge to prevent drunk driving by being designated drivers, having designated drivers, using public transportation or taking a ride share. MORE

Master Trainer Spotlight

Partner News / Key Dates

“I attended one of the first TEAM training sessions in May of 1987.  I have been a fan of the TEAM Coalition ever since, and I firmly believe that the training is essential for any sports and entertainment venue where alcohol is served.”

— Bill Squires

New York Football Giants

                          BILL SQUIRES

New York Football Giants

In Bill Squires’ 34-year sports and entertainment facilities and event management career, he has managed old Yankee Stadium, Giants Stadium, ESPN Wide World of Sports and First Energy Stadium.

He is also a past president of the Stadium Managers Association, and has been teaching the Sports Facilities and Events Management course in the School of Professional Studies (graduate program) at Columbia University since 2007.

He is the liaison between the New York Football Giants organization and the MetLife Stadium management team on all operational matters. Bill attended one of the first training sessions while working for the New York Yankees in May, 1987. Bill has been a TEAM Master Trainer since January of 2000 and has trained more than 660 trainers.


Board of Directors News

TEAM Board Member Profile: Lester Jones

“Beer Distributors from around the country have worked with TEAM for many years to help promote a safe and enjoyable fan experience in stadiums and event venues around the country. As we set the stage for the post-pandemic recovery, TEAM and all of its members have a unique opportunity to help influence and manage the important work of rebuilding America’s hospitality industry.

— Lester Jones, CBE

Chief Economist
National Beer Wholesalers Association

Board of Directors News: March 2021

  • The Board of Directors voted to approve a second round of PPP financing.
  • Registration is now open for the June membership meeting. Member organization representatives, strategic partners and master trainers are invited to attend the virtual meeting on June 9, 2021. Click here to register.
  • At the June membership meeting, Russ Simons, Venue Solutions Group, will complete his second term as a Director at Large. Nominations are being collected to fill the position. Anyone interested in nominating a candidate or serving as a Director at Large should email Jill Kiefer ( The board considered two candidates for the position during the meeting. Nominations are being accepted through April 8, 2021. TEAM member organizations will vote for a new Director at Large during the June membership meeting.

Other items addressed by TEAM Coalition’s Board of Directors include:

Committee Reports

  • Training
  • Marketing & Communications
  • Governance & Finance
  • Membership

Ready to become a certified TEAM Trainer? Or maybe you need to get recertified? TEAM has 2 virtual Instructor Development Program workshops on the calendar.

Priority projects for the Training Committee include:

Member representatives, Strategic Partners and Master Trainers interested in serving on the Training Committee should email

The Marketing & Communications Committee is focused on refreshing TEAM Coalition’s communications and media engagement strategies. Enhancing these strategies also includes working to encourage stronger engagement with TEAM’s Strategic Partners.

Other priorities for the Marketing & Communications Committee include:

Member representatives, Strategic Partners and Master Trainers interested in serving on the Marketing and Communications Committee should email

At the March 2021 Board of Directors meeting, the Governance & Finance Committee presented two key reports.

  • Financial review presented by Lester Jones, Treasurer
      • Positive net income for the month of February
      • Membership dues received, PPP round 2 funds and a significant increase in training revenue for the first week in March are indicators of optimism for TEAM’s financial future
  • Strategic Plan – please take a look at the newly redesigned document 

Member representatives, Strategic Partners and Master Trainers interested in serving on the Governance and Finance Committee should email

The Membership Committee plans to share the tiered membership proposal with the Board in April. The membership will vote on the proposal at the June membership meeting. Click here to register for the June 9, 2021 meeting.

Other short-term priorities include:

  • New member onboarding materials – requires a password to access; email to request the password
  • Website update – Membership Benefits
  • Building out the Collaboration Benefits on the TEAM website – including venue-specific responsible consumer program toolkits, preferred vendor list and alcohol policy reports by member league (email to request the password)

Member representatives, Strategic Partners and Master Trainers interested in serving on the Membership Committee should email

Stay Connected with TEAM Coalition

Want to subscribe to The Reasonable Effort? Click here to manage your subscription.