TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

This newsletter is shared monthly with key stakeholders. It is named The Reasonable Effort because the legal term “Reasonable Efforts” are the critical components of a solid alcohol management program which encourage responsible fan behavior and mitigate risk for venue operators with respect to alcohol. Each month, the newsletter shares stories and examples of Reasonable Efforts in practice. We are eager for your feedback on the content. Share your alcohol management story with us by emailing info@teamcoalition.org. We would love to highlight your Reasonable Efforts in a future newsletter.



  • Training
  • Marketing & Communications
  • Governance & Finance
  • Membership

The Training Committee is thrilled to announce a new Covid-Relief Discount on TEAM training products. Spend $3,000 or more on any combination of Train-the-Trainer registrations, participant manuals and access to online employee certification and save 10%. Spend $5,000 or more on TEAM training products and save 20%. The Covid-Relief Discount is good until the end of the fiscal year, September 30, 2021. Click here to order your TEAM training materials today!

The Training Committee has made great progress on the collegiate programing for Sports and Hospitality Management degree programs. Four universities have implemented the programming into their course schedule for the Spring 2021 semester.

In addition, the Training Committee has continued working on the development of materials to highlight the value of TEAM Training in a variety of forms.

Member representatives, Strategic Partners and Master Trainers interested in serving on the training committee should email info@teamcoalition.org.

The Marketing & Communications Committee continues with ongoing enhancements to assets that tell the TEAM Coalition story. This includes collaboration with both the Membership and Training Committees.

Along with the ongoing updates to value proposition assets the committee is currently focused on the following items:

  • Media engagement assets and strategy development
  • Review of TEAM Coalition brand assets
  • Further developing sponsorship support services

Member representatives, Strategic Partners and Master Trainers interested in serving on the communications & marketing committee should email info@teamcoalition.org.

At the January 2021 Board of Directors Meeting the Governance & Finance Committee  presented several items to the Board of Directors.

  • FY 2021 financial review; PPP forgiveness application has not yet been made available by our lender
  • Draft Board self evaluation survey, to be reviewed and voted on by the Board no later than the February meeting
  • Revised review metrics and process for Executive Director, to be reviewed and voted on by the Board no later than the February meeting
  • Newly redesigned Strategic Plan that TEAM staff liaisons to committees will manage; all members will have access via website

The Governance & Finance Committee is finalizing the secure document management system for all committees. Staff liaisons will share the link when the dropbox folders are ready.

Member representatives, Strategic Partners and Master Trainers interested in serving on the governance and finance committee should email info@teamcoalition.org.

The Membership Committee  continues to work on a new tiered structure with additional options for annual investments in TEAM for member organizations other than $15,000.

Other projects on which the committee is focused include:

  • Finalizing the annual outreach and feedback schedule with members
  • Working with the Marketing & Communications Committee to finalize TEAM Coalition’s value proposition in order to finalize membership benefits
  • Provide fan engagement consultation services – VenueNext.com – will demonstrate how responsible fan/designated driver data collection can be included in the Marketplace in-app solution being used by many sports venues and teams at the February Board meeting
  • Reimagine fan engagement offerings and activities

Member representatives, Strategic Partners and Master Trainers interested in serving on the membership committee should email info@teamcoalition.org.



Lyft and GHSA Partner for Responsibility Over the Holidays

TEAM Coalition members and strategic partners are unified by a collective mission. This past holiday season Lyft and the Governors Highway Safety Association (GHSA) exemplified this mission by working together for the third year to promote responsible alcohol consumption. The two organizations provided nearly $100,000 in grants and Lyft ride credits to State Highway Safety Offices (SHSOs) to promote responsibility at the local level during the holiday season. The following SHSOs received these grants: Colorado, Illinois, New Mexico, North Carolina, and Texas.

The innovative state-led programs maintain the goal of reducing impaired road use while promoting traffic safety within their communities. MORE

“Our partnership with Lyft means that state highway safety offices not only have grant funds to help them promote the dangers of driving after consuming an impairing substance, but also ride-credits that make using a ride-hailing service an even better alternative to getting behind the wheel. We’re certain it is making our roads safer for all users.”

— Jonathan Adkins

Executive Director


“As event and venue professionals we have a commitment to deliver a safe, secure and memorable experience to our guests. TEAM Coalition provides us the tools for our teams to be successful when planning our operations and interacting with our guests. The training gives us the ability to make it fun, creative and impactful, where we are learning  and growing together.”

— Billy Langenstein

Director of Security Services and Investigation
National Football League

                                      BILLY LANGENSTEIN

Director of Security Services and Investigation
National Football League

Billy Langenstein is the Director of Security Services and Investigation for the National Football League. Billy was previously the Director of Event Services for SMG at U.S. Bank Stadium, home of the Minnesota Vikings. Billy become a certified TEAM trainer in 2013 and a Master Trainer in 2016. Billy has certified more than 550 people.



TEAM Board Member Profile: Ashley Cahill, Marketing & Communications Committee Chair

“As the beer industry leader, Anheuser-Busch is committed to fostering a culture of responsible drinking behaviors. As a longtime member of TEAM Coalition, we continue to work together to encourage fans enjoy their beers responsibly and always plan ahead for a safe ride

— Ashley Cahill

Director, Corporate Social Responsibility | Better World at Anheuser-Busch