| WASHINGTON, D.C. (03/09/2012) – The Washington Redskins were recognized at a luncheon today for winning the Bud Light Good Sport Designated Driver Challenge with the New York Giants. Representatives from the Redskins, Anheuser-Busch, Centerplate and TEAM Coalition gathered for the celebration.The Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all the 2011 regular season home games for both teams. Each fan who pledged to be a designated driver at FedExField earned the Redskins six points in the challenge. Additionally, fans who “liked” the Redskins posts on Facebook about the Challenge earned the team an extra point. The Redskins outscored the Giants in both in-stadium designated driver pledges and Facebook “likes.”
Click here to see the final standings in the Designated Driver Challenge.
The Redskins, FedExField, and Bud Light, have been working together successfully for the designated driver program, finishing in the Top Three for the NFL in 2011.
“We’re pleased to work with the Redskins, TEAM and the other program partners to recognize fans who look out for each other and make a designated driver part of their game plan,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. “When it comes to preventing drunk driving, we’re all part of the team.”
“Teamwork is exactly what this organization is all about,” said Jill Pepper, executive director of TEAM Coalition. “Through the Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
The designated driver program is just one component of the fan behavior initiatives offered by the Washington Redskins at FedExField. Other components include:
- A Fan Code of Conduct posted in and around FedExField
- Text messaging “Skins + (your message)” to 78247 empowers fans to report disruptive behavior to security
- Alcohol service policies including ID checks for fans who look 30 years of age or younger, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include the National Football League, Major League Baseball, Major League Soccer, the National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite Show Services, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. www.teamcoalition.org. |
