Responsible fans were rewarded at the AAA Texas 500 at Texas Motor Speedway on November 4, 2018. Before the race, 175 fans made the pledge to have a designated driver and always buckle up. All of them had the opportunity to autograph the responsibility wall, to receive a free souvenir photo and instant prizes and to enter for a chance to be selected as the Responsible Fan for the Race. The 85 photos taken have been shared 270 times via text forwarding and social media, an average of 3.2 views per photo. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The Responsible Fan of the Race prize includes two tickets and a VIP experience for two at the O’Reilly Auto Parts 500 at Texas Motor Speedway on March 31, 2019.
US DOT / NHTSA 2017 NATIONAL DATA:
• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2015.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash