TEAM Joins Miller Lite Promoting Responsibility at Speed Street


TEAM Coalition Joins Miller Lite for
Responsibility Has Its Rewards
Promotion at Speed Street
TEAM traveled to Charlotte, NC for the 2013 Speed Street Festival on May 23-25, 2013 to reward fans who made the Responsibility Has Its Rewards pledge to:

  • Never Drive Drunk
  • Always Have a Designated Driver
  • Never Provide Alcohol to Anyone Under the Age of 21
  • Buckle Up – Every Trip, Every Time


We’re Big Fans of Responsible Fans was the responsibility message. 505 fans made the pledge to be responsible. Those that made the pledge received a free souvenir photo branded with the campaign messages and logos of the partner organizations.


  • Miller Lite
  • TEAM Coalition

Click here to see all the Speed Street fan photos on Facebook

WHO: Fans and the Community

WHAT: Miller Lite and TEAM Coalition invited fans at Speed Street to take the pledge to be responsible fans. Those who made the pledge received Miller Lite giveaways, a free souvenir photo and were entered to win two tickets to the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 26.

A special congratulations goes out to our winner Andrew Avery and his guest Scott Avery. Andrew received two passes to the Party Deck at Charlotte Motor Speedway to watch the race. Thanks for being such responsible fans!



WHERE: Speed Street Festival in Charlotte, NC

WHEN: May 23-25, 2013

TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information visit

About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at, or on Twitter through @MillerCoors.


  • In 2011, 9,878 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 2.5% from the 10,136 fatalities in 2010.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.