TEAM Coalition Welcomes Americrown to Alliance


ALEXANDRIA, VA, (11/30/2015) – Techniques for Effective Alcohol Management (TEAM) Coalition today announced that Americrown Service Corporation (Americrown) is a new member of the alliance that promotes responsible drinking and positive fan behavior at sports and entertainment facilities. Americrown operates at 11 International Speedway Corporation motorsports entertainment facilities throughout the United States. TEAM Coalition provides employee training in effective alcohol management and manages the Responsibility Has Its Rewards campaign which encourages sports and entertainment guests to have a designated driver.

In the last 12 months, TEAM Coalition certified more than 64,000 facility employees in its training program and more than 1 million event guests hosted by TEAM Coalition member organizations have pledged to be designated drivers.

Americrown’s membership expands the reach of the training program and the responsibility messaging by training employees and educating fans at racetracks nationwide that host NASCAR-sanctioned events.

“Joining TEAM Coalition enhances our opportunities to provide the best possible race day experience for our guests,” said Rishi Nigam, Vice President, Americrown. “We are proud to join an organization that has a long history of success in training facility employees on effective alcohol management and encouraging sports fans to drink responsibly.

TEAM Coalition is an alliance of 24 organizations, including professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts and others. Its members are united by their mission to enhance the entertainment experience, provide effective alcohol management training in public assembly facilities and promote responsible alcohol consumption through the use of positive messages that reward responsible behavior and help to reduce negative alcohol-related incidents both in facilities and on surrounding roadways, recognizing that the vast majority of fans are responsible.

In advance of the 2016 racing season, Americrown will work with TEAM Coalition to infuse TEAM’s alcohol management program into its employee training.

“The success of TEAM Coalition is a direct result of the commitment from our member organizations, the companies which promote messages of responsibility and guests who participate in responsibility programs,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

About TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

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About Americrown

Americrown, originally formed in 1989 by Lesa France Kennedy, Chief Executive Officer of International Speedway Corporation, is the leader in motorsports catering and concessions. Operating at 11 NASCAR-sanctioned tracks nationwide (Auto Club Speedway, Homestead-Miami Speedway, Richmond International Raceway, Martinsville Speedway, Daytona International Speedway, Michigan International Speedway, Talladega Superspeedway, Watkins Glen International, Phoenix International Raceway, Kansas Speedway and Darlington Raceway), Americrown engages with millions of race fans annually with its ever-growing fleet of mobile food concessions and catering equipment. For more information, visit