TEAM Coalition partner with the Chicago Fire Soccer Club and IDOT to Promote Designated Driver Challenge


TEAM Coalition partner with the Chicago Fire Soccer Club and Illinois Department of Transportation to Promote the Fire vs Revolution Designated Driver Challenge
CHICAGO, IL. (04/19/2014) – Fans who attended the Chicago Fire game versus the New England Revolution were treated to a hard fought contest between two rivals that ended in a 1-1 tie. Before the match, fans helped the Fire earn points in the 2014 Designated Driver Challenge against the New England Revolution. The winner will be the club with the most fans pledging to be designated drivers or responsible fans at the end of the season. The Fire, IDOT and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Toyota Park, encouraging fans to become designated drivers.Throughout the game, 271 fans made the pledge to be a designated driver or a responsible fan. All the designated drivers had the opportunity to autograph a larger-than-life soccer ball and receive a free souvenir photo. Those who made the pledge were entered for a chance to be selected as the Responsible Fan of the Match and receive a Fire jersey!

Click here to see all the Fire fan photos on Facebook

“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the clubs, beer companies and wholesalers,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”



NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

FIRE Responsibility Day Message:

  • FIRE Fans Don’t Let Fans Drive Drunk


  • Chicago Fire
  • Illinois Department of Transportation
  • TEAM Coalition (Techniques for Effective Alcohol Management)

WHO: Fans and the Community

WHAT: The Chicago Fire, IDOT and TEAM Coalition invited Chicago Fire fans to pledge to be designated drivers in support of the Fire in the Designated Driver Challenge at the April 19th home game against the New England Revolution. Designated Drivers autographed a larger-than-life soccer ball and smiled for a free souvenir photo.

WHERE: Toyota Park

WHEN: Saturday April 19th, 2014

Chicago Fire:

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Soccer, Major League Baseball, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.


  • In 2012, 10,322 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 4.6% from the 9,685 fatalities in 2011.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

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