Coors Light Brings Responsibility Has Its Rewards Promotion to 2012 HBCU Bank of America Atlanta Football Classic


TEAM Coalition Joins Coors Light for
Responsibility Has Its Rewards Promotion at the
2012 HBCU Bank of America Atlanta Football Classic
For Immediate Release
Jill Pepper, TEAM Coalition 202-669-0357 or
TEAM traveled to Atlanta, GA for the 2012 HBCU (Historically Black Colleges and Universities) Atlanta Bank of America Classic at the Georgia Dome on September 29th to reward fans who made the Responsibility Has Its Rewards pledge to:

  • Always Buckle Up – Every Trip, Every Time
  • Never Drive Drunk
  • Always Have a Designated Driver

Fans Don’t Let Fans Drive Drunk was the responsibility message for Florida A&M University and Southern University fans over the age of 21. Those that made the pledge received souvenir photos branded with the campaign message and the logos of the partner organizations.

HBCU fans pledge to be responsible fan and take a souvenir photo
“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the teams, beer companies and wholesalers,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”About MillerCoors
MillerCoors is committed to ensuring that our products are marketed only to and consumed only by adults of legal drinking age. We strictly adhere to the Beer Institute Advertising and Marketing Code. We have adopted our own tough internal marketing compliance codes, and our retailer education efforts are TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

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