TEAM Board Member Profile – Russ Simons, Director-At-Large


“Whether you are a concessionaire, a merchandise manager, a parking lot manager, taking tickets, checking bags or front office personnel – it doesn’t matter. Your awareness of facility alcohol policies, the dangers that could result from drinking irresponsibly and how to respond works to keep all of us safe.

— Russ Simons

Managing Partner, Venue Solutions Group

Russ’ Mission Moment with TEAM

Russ has spent more than 38 years in the sports facility management industry, striving to improve safety, efficiency, sustainability and profitability for NHL, NBA, MLB, NCAA, MLS and NFL venues. In his role as a Director-at-Large for TEAM Coalition, Russ has consistently espoused the need for TEAM to offer alcohol management best practices when new sports facilities come online.

As the full-time venue operations representative for SoFi Stadium and Hollywood Park, Russ walked the walk by ensuring that the event services team at SoFi Stadium became TEAM certified in conjunction with the opening of the new home of the Los Angeles Rams, Los Angeles Chargers, Super Bowl LVI and the 2023 College Football Championship.

See the complete TEAM Coalition Board of Directors

TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Anheuser-Busch Companies, Live Nation, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Constellation Brands, Molson Coors, Brown-Forman, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit


  • In 2019, 10,142 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 5.3% from the 10,710 fatalities in 2018.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol and fail to buckle up.