|SEATTLE, WA (03/20/2014) – The Seattle Seahawks were recognized at a luncheon celebrating their victory in the Bud Light Good Sport Designated Driver Challenge versus the Arizona Cardinals and the St. Louis Rams. Representatives from the Seattle Seahawks, Anheuser-Busch and TEAM Coalition gathered for the celebration.The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all the 2013 regular season home games for all three teams. Each fan who pledged to be a designated driver at CenturyLink Field earned the Seattle Seahawks six points in the Challenge. Fans who “liked” posts about the Challenge on the teams Facebook pages earned the clubs one point. The Seattle Seahawks earned a total of 62,634 points to win the challenge. Click here to see the final standings of the Bud Light Good Sport Designated Driver Challenge.
(left to right) Aaron Endresen, Anheuser-Busch; Alex Nelson, Anheuser-Busch; Jessica Thurston, TEAM Coalition; Brad Posten, Seattle Seahawks/Sounders FC; Tom Pitzer Seahawks/Sounders FCThe Seattle Seahawks, CenturyLink Field, Anheuser-Busch and TEAM Coalition have been working together successfully to offer fans the responsibility programs for many seasons.
“We’re pleased to work with Seattle Seahawks, TEAM Coalition and the other program partners to recognize fans who look out for each other and make a designated driver part of their game plan,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. “When it comes to preventing drunk driving, we’re all part of the team.”
“Teamwork is exactly what this organization is all about,” said Jill Pepper, executive director of TEAM Coalition. “Through the Bud Light Good Sport Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include the Major League Soccer, Major League Baseball, NASCAR, the National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. www.TEAMCoalition.org.
For three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $980 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.Anheuser-Busch.com.