Saratoga Race Fans Celebrate Responsibly with Woodford Reserve

08/03/2018

Come rain or shine, horse racing fans enjoy incredible competition in a beautiful and historic setting at Saratoga Race Course. On August 3 2018, Saratoga was the site of a great deal of rain and the third year of the partnership between NYRA, Woodford Reserve and TEAM Coalition promoting responsible drinking and drunk driving prevention. This activation was the first of two race dates in 2018.  Click the link below to view the event summary from the later race.

August 24, 2018

78 guests made the pledge to drink responsibly. They autographed a responsibility wall and received a free souvenir photo. The 41 photos taken have been shared 129 times via text forwarding and social media, an average of 3.1 views per photo.

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Brown-Forman is committed to ensuring that fans enjoy our brands responsibly. It’s important to plan ahead and designate a driver before heading to the game. We are excited to partner Woodford Reserve with TEAM Coalition, Saratoga and the concessionaire to more effectively promote positive fan behavior.Taylor Amerman, Corporate Responsibility, Brown-Forman
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the venues, spirits companies and concessionaires. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
TEAM Coalition
US DOT / NHTSA 2015 NATIONAL DATA:

• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition