The San Diego Padres were recognized on January 25, 2016 for winning the 2015 Budweiser Good Sport Designated Driver Challenge against the Los Angeles Dodgers and San Francisco Giants. Representatives from the Padres, A-B Sales of San Diego, Delaware North Sportservice and TEAM Coalition gathered for the celebration.
The Budweiser Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all the 2015 regular season home games for all three Clubs. Each fan who pledged to be a designated driver at Petco Park earned the Padres 1 point in the challenge. The Padres outscored the Dodgers and the Giants with 51,720 designated drivers as compared to the competitions’ 39,673 and 24,851 designated drivers, respectively.
The Padres, Delaware North Sportservice and Anheuser-Busch have been working together successfully for the Budweiser Good Sport designated driver program, finishing the 2015 MLB season with the second most designated drivers in the league. Participation in the Budweiser Good Sport Designated Driver program at Petco Park grew 29% in 2015 from the previous season.
“We’re pleased to work with the Padres, TEAM and the other program partners to recognize fans who look out for each other and make a designated driver part of their game plan,” said Bill Bradley, Vice President, Community Affairs for Anheuser-Busch. “When it comes to preventing drunk driving, we’re all part of the team.”
“Teamwork is exactly what this organization is all about,” said Jill Pepper, Executive Director, TEAM Coalition. “Through the Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
The Budweiser Good Sport designated driver program is just one component of the fan behavior initiatives offered by the San Diego Padres at Petco Park. Other components include:
- A Guest Code of Conduct posted in and around Petco Park
- Certification of more than 90% of all employees in effective alcohol management training
- Alcohol service policies including ID checks for fans who look 30 years of age or younger, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the seventh inning