RHIR at 89th MLB All-Star Game

07/18/2018

Major League Baseball (MLB), the Washington Nationals, Budweiser and TEAM Coalition joined forces to encourage fans to be responsible and respect others while attending MLB All-Star activities July 13-17, 2018. Through the Budweiser Responsible Fan program and the TEAM Coalition Responsibility Has Its Rewards sweepstakes for designated drivers, more than 5,740 baseball fans of legal drinking age pledged to enjoy responsibly and have a safe ride plan.

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Budweiser’s Responsible Fan program encourages fans 21 years and older to drink responsibly and always have a plan to get to and from the game safely – whether that’s using a ride share service, a designated driver, or public transportation. Anheuser-Busch founded the program in 1986, and there are now over 100 professional sports teams and venues participating each year.

Responsibility Has Its Rewards is an MLB league-wide sweepstakes which rewards one randomly–selected fan who pledged to be a responsible fan with a trip to the All-Star Game presented by Mastercard. This year’s winner was Carol Virshbo, a responsible fan from Natick, Massachusetts who attended the Gatorade All-Star Workout Day, featuring T-Mobile Home Run Derby, and the 89th Midsummer Classic with her guest. Carol was recognized on the Nationals Park video board at the All-Star Game, serving as a representative of the more than 560,000 MLB fans who pledged to be designated drivers last season.

1,408 fans visited a Budweiser Responsibility Has Its Rewards kiosk inside Nationals Park during this weekend’s festivities, where they took the pledge to enjoy responsibly and have a safe ride plan, and were rewarded with a commemorative Budweiser MLB All-Star Game rally towel. 4,332 adult fans who visited GEICO All-Star FanFest at the Walter E. Washington Convention Center pledged to be responsible, added their autographs to a wall of signatures of responsible fans and received a souvenir photo displaying the responsibility message along with All-Star images. And more than 1,000 kids made the responsibility pledge to buckle up, every trip, every time and not to drink alcohol until they are of legal drinking age.

For the 15th consecutive season, MLB, Techniques for Effective Alcohol Management (TEAM) Coalition and Budweiser have joined together to make fans aware of the responsibility programs offered at MLB ballparks. These programs and the “Responsibility Has Its Rewards” sweepstakes promote positive fan behavior by encouraging responsible drinking and safe ride plans.

Anheuser-Busch and its wholesalers promote responsible drinking among baseball fans by implementing Budweiser Responsible Fan programs with 20 MLB ballparks throughout the season. Anheuser-Busch is an official sponsor of Major League Baseball.

The safety of our fans is a serious focus all season long and the Budweiser Responsible Fan Program helps us increase fans’ social responsibility at and around our ballparks. Along with Budweiser and TEAM Coalition, we are proud to reward some of the fans who have vowed to make sure their family, friends and fellow fans arrive home safely. I am sure they will enjoy this special All-Star experience.John Skinner, Vice President of Security & Facility Management, Major League Baseball
All of our colleagues take great pride in promoting responsible drinking, as we have done for more than 35 years and the Budweiser Responsible Fan program is a great way to remind fans to both enjoy responsibly and have a safe ride plan. Our partnership with Major League Baseball, TEAM and the great fans at Nationals Park displays our collective responsibility to help keep our roads safe.Adam Warrington, Vice President, CSR-Better World, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign with Major League Baseball and Budweiser is a direct result of the commitment from the League, the MLB Clubs and all the campaign partners. Teamwork is what this campaign is all about. It is proof that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Major League Baseball
Anheuser-Busch
TEAM Coalition

(L to R): Kara Adams, Washington Nationals Guest Experience Manager; Matt Davis, Anheuser-Busch; Jay Virshbo, guest of RHIR winner; Carol Virshbo, Responsibility Has Its Rewards sweepstakes winner; John Skinner, MLB Vice President of Security; Tom Brasuell, MLB Vice President of Community Affairs and Christy Verbosky, TEAM Coalition

TEAM Coalition