RHIR at 87th MLB All-Star Game

07/14/2016

Major League Baseball (MLB), the San Diego Padres, Budweiser and TEAM Coalition joined forces to encourage fans to be responsible and respect others while attending MLB All-Star activities July 8-12. Through the Budweiser Good Sport program, safe-ride home options and the Responsibility Has Its Rewards sweepstakes for designated drivers, more than 10,000 21-and-older baseball fans pledged to make a plan to make it home safely.

MLBASGSlidersVert
3A6C0E
13599956_10154443942625572_5747293698114614171_n

Budweiser Good Sport is an in-stadium designated driver program that promotes responsible consumption and safe transportation among adult sports fans. The program was created by Anheuser-Busch, the world’s largest brewer, in 1986, with 105 professional sports teams and venues now participating in the program annually.

Responsibility Has Its Rewards is an MLB league-wide sweepstakes which rewards one randomly–selected fan who pledged to be a designated driver with a trip to the All-Star Game presented by MasterCard. This year’s winner was George Dainis, a responsible fan from Boston who attended the Gatorade All-Star Workout Day, featuring T-Mobile Home Run Derby, and the 87th Midsummer Classic with his wife, Diane Dainis. George was recognized on the Petco Park video board at the All-Star Game, serving as a representative of the record 605,000 MLB fans who pledged to be designated drivers last season.

Six Budweiser Good Sport designated driver sign-up locations are located inside Petco Park. Fans who registered received a discount coupon for a free soft drink.

8,092 fans who visited MLB All-Star FanFest at San Diego Convention Center pledged to be responsible, added their autographs to a wall of signatures of responsible fans which will be displayed at Petco Park for the remainder of the 2016 season and received a souvenir photo displaying the responsibility message along with All-Star images.

The All-Star Game is a celebration of our sport, its best athletes and our great fans. The Budweiser Good Sport program and Responsibility Has Its Rewards sweepstakes help provide fans with a safe, family-friendly experience by promoting responsible fan behavior. They also reward MLB fans who help get their friends home safely by being a designated driver.John Skinner, Director of Security & Facility Management, Major League Baseball
Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and Budweiser Good Sport is one of our most visible programs. We all share the same streets after the game. This partnership with Major League Baseball, participating stadiums, concessionaires, TEAM Coalition and baseball fans displays our commitment to keeping our roads safe.Katja Zastrow, Vice President, CSR-Better World U.S., Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign with Major League Baseball and Budweiser is a direct result of the commitment from the League, the MLB Clubs, the wholesalers and all the campaign partners. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Major League Baseball
Anheuser-Busch
TEAM Coalition

(L to R):  Nick Kelly, Anheuser-Busch Director of Experiential Marketing – Sports; Shawn Rossi, San Diego Padres Manager Premium Services; Tom Brasuell, MLB Vice President Community Affairs; George Dainis, Boston Red Sox Designated Driver for the Season; Kameron Durham, San Diego Padres Director Guest Services; John Skinner, MLB Director of Security; Christy Verbosky, TEAM Coalition Chief Operations Expert; Gus Kontopuls, Elite Chairman of the Board: Roger Zouhar, Elite Program Manager Business Development & Corporate Operations; Elizabeth Wise, Delaware North Sportservice GuestPath Business Partner

TEAM Coalition