Major League Baseball (MLB), the San Diego Padres, Budweiser and TEAM Coalition joined forces to encourage fans to be responsible and respect others while attending MLB All-Star activities July 8-12. Through the Budweiser Good Sport program, safe-ride home options and the Responsibility Has Its Rewards sweepstakes for designated drivers, more than 10,000 21-and-older baseball fans pledged to make a plan to make it home safely.
Budweiser Good Sport is an in-stadium designated driver program that promotes responsible consumption and safe transportation among adult sports fans. The program was created by Anheuser-Busch, the world’s largest brewer, in 1986, with 105 professional sports teams and venues now participating in the program annually.
Responsibility Has Its Rewards is an MLB league-wide sweepstakes which rewards one randomly–selected fan who pledged to be a designated driver with a trip to the All-Star Game presented by MasterCard. This year’s winner was George Dainis, a responsible fan from Boston who attended the Gatorade All-Star Workout Day, featuring T-Mobile Home Run Derby, and the 87th Midsummer Classic with his wife, Diane Dainis. George was recognized on the Petco Park video board at the All-Star Game, serving as a representative of the record 605,000 MLB fans who pledged to be designated drivers last season.
Six Budweiser Good Sport designated driver sign-up locations are located inside Petco Park. Fans who registered received a discount coupon for a free soft drink.
8,092 fans who visited MLB All-Star FanFest at San Diego Convention Center pledged to be responsible, added their autographs to a wall of signatures of responsible fans which will be displayed at Petco Park for the remainder of the 2016 season and received a souvenir photo displaying the responsibility message along with All-Star images.