Responsible NASCAR Fans Rewarded at New Hampshire Motor Speedway

09/21/2014

Responsible NASCAR Fans Rewarded at New Hampshire Motor Speedway
Miller Lite and TEAM Coalition Partner to Promote Responsibility at Track
For Immediate Release
Contact: Cat Corrigan, MillerCoors – 312-496-5742, cat.corrigan@millercoors.com
Jill Pepper, TEAM Coalition – 703-647-7431, jill@teamcoalition.org
Kristen Lestock, New Hampshire Motor Speedway – (605) 513-5708, klestock@nhms.com
LOUDON, NH. (09/22/2014) – Responsible NASCAR fans earned valuable rewards at Sunday’s Sylvania 300 at New Hampshire Motor Speedway. The track, Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at New Hampshire Motor Speedway.241 fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes a Brad Keselowski Miller Lite autographed car hood along with two tickets and two VIP Experiences to the next NASCAR Sprint Cup Series race at New Hampshire Motor Speedway.The Designated Driver for the Race from the July 2014 Sprint Cup Series race at New Hampshire Motor Speedway,Tim Lane, received two tickets and two hot passes to the September 21th race. Lane and his guest enjoyed a behind-the-scenes experience before the race on Sunday.
   “We applaud those who signed the pledge to be a designated driver for their group during race weekend at NHMS,” said Jerry Gappens, executive vice president and general manager for New Hampshire Motor Speedway. “It’s important for everyone to be responsible when choosing to consume alcohol while enjoying the race weekend.”“We believe that with great beer comes great responsibility and we’re thrilled to partner with NASCAR, New Hampshire Motor Speedway and TEAM Coalition to help promote responsibility at the track,” said Diane Wagner, responsibility commerce manager for MillerCoors. “For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.””The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

About New Hampshire Motor Speedway
The speedway, which opened in 1990 and hosts two NASCAR Sprint Cup Series events each year, is located about one hour north of Boston in Loudon, N.H. According to the latest census numbers, the population within 200 miles of the speedway is more than 18 million people. The venue is easily accessible via Interstate highways from all metro areas in the northeastern United States and eastern Canada.Located on approximately 1,200 acres, the multi-use complex is the largest sports facility in New England and features a 1.058-mile oval speedway and a 1.6-mile road course. New Hampshire Motor Speedway hosts the largest attended sporting events in New England and the only NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series events held in the six-state New England Region.In addition to the major NASCAR races, the track hosts several regional professional racing series, including the NASCAR K&N Pro Series East, the NASCAR Whelen Modified Tour, and the American-Canadian Tour. It also features a monthly race weekends with the Loudon Road Race Series and Amsoil NELCAR Legends Tour, a part of U.S. Legend Cars International. Amateur series events include the Sports Car Club of America, Vintage Racer Group, U.S. Classic Racing Association, and the World Karting Association. Racing schools are conducted throughout the year by the Richard Petty Driving Experience and Penguin School (motorcycles), among others.

About Speedway Motorsports Inc. (SMI)
Speedway Motorsports, Inc. (NYSE:TRK) is a leading marketer and promoter of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway, Sonoma Raceway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. The Company also equally-owns Motorsports Authentics, a joint venture formed with International Speedway Corporation to produce, market and sell licensed motorsports merchandise. For more information about Speedway Motorsports, visit http://www.speedwaymotorsports.com.

About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as Redd’s Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more atMillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information, go to www.TEAMCoalition.orgwww.ResponsibilityHasItsRewards.org

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TEAM Coalition