Responsible NASCAR Fans Rewarded at Indianapolis Motor Speedway in 2013

07/30/2013

Responsible NASCAR Fans Rewarded at
the Indianapolis Motor Speedway

Miller Lite and TEAM Coalition Partner to Promote Responsibility at Track
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For Immediate Release
Contact: Megan Sipe, Indianapolis Motor Speedway, 317-492-5055, msipe@brickyard.com
Courtney Schiesher, Olson for MillerCoors, 312-854-8395, cschiesher@olson.com
Jill Pepper, TEAM Coalition, 703-647-7431, jill@teamcoalition.org
INDIANAPOLIS, IN. (07/30/2013) – Responsible NASCAR fans earned valuable rewards at Sunday’s Crown Royal Presents the Samuel Deeds 400 at the Brickyard Powered by Bigmachinerecords.com at Indianapolis Motor Speedway. The track, Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Indianapolis Motor Speedway.499 fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes a Miller Lite outdoor lounge set along with two tickets and two hot passes to the next NASCAR Sprint Cup Series race at the Indianapolis Motor Speedway.

NASCAR fans smile for a photo after pledging to be the designated driver at the Crown Royal Presents the Samuel Deeds 400 at the Brickyard Powered by Bigmachinerecords.com at Indianapolis Motor Speedway
“We thank those race fans who signed the pledge to be a designated driver for their group during race weekend at the Indianapolis Motor Speedway,” said J. Douglas Boles, Indianapolis Motor Speedway president. “It’s important to be responsible when choosing to consume alcohol, and a designated driver helps ensure safe travels home after a great day at the racetrack.”“We believe that with great beer comes great responsibility and we’re thrilled to partner with NASCAR, the Indianapolis Motor Speedway and TEAM Coalition to help promote responsibility at the track,” said Diane Wagner, responsibility commerce manager for MillerCoors. “For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.”

“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

About the Indianapolis Motor Speedway
The Indianapolis Motor Speedway has been the worldwide leader in motorsports entertainment since it opened in 1909. The facility has hosted the Indianapolis 500, the world’s largest single-day annual sporting event, since 1911 and also is the site of the Kroger Super Weekend at the Brickyard and the Red Bull Indianapolis GP. IMS is the world’s largest spectator sporting facility and is the only venue to stage annual races in the IZOD IndyCar Series, NASCAR Sprint Cup Series, NASCAR Nationwide Series, GRAND-AM Road Racing and MotoGP.

About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include NASCAR, Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, go towww.TEAMCoalition.orgwww.ResponsibilityHasItsRewards.org

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TEAM Coalition