Responsible NASCAR Fans Rewarded at Richmond International Raceway Miller Lite and TEAM Coalition Partner to Promote Responsibility at Track

04/29/2013
Responsible NASCAR Fans Rewarded at
Richmond International Raceway
Miller Lite and TEAM Coalition Partner to Promote Responsibility at Track
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For Immediate Release
Contacts: Aimee Turner, Richmond International Raceway – 804-228-7507, aturner@rir.com
Courtney Schiesher, Olson for MillerCoors – 312-854-8395, cschiesher@olson.com
Jill Pepper, TEAM Coalition – 202-669-0357, jill@teamcoalition.org
Richmond, VA. (04/29/2013) – Responsible NASCAR fans earned valuable rewards at the Toyota Owners 400 at Richmond International Raceway on Saturday night. Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Richmond International Raceway.Before the race, 492 NASCAR fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver of the Race. One randomly selected responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes a Miller Lite outdoor lounge set along with two tickets and two hot passes to the Federated Auto Parts 400 on September 7th at Richmond International Raceway.

The Designated Driver for the Race from the September 8, 2012 Sprint Cup Series race at Richmond International Raceway, Julie Cunningham, received two tickets and two hot passes to the April 27th race. Cunningham and her guest enjoyed a behind-the-scene experience before the race on Saturday.

Congratulations to Julie Cunningham, Designated Driver of the Race at Richmond International Raceway(left to right) Justin Bailey, sports & entertainment marketing manager for MillerCoors; Allison Law, program associate for TEAM Coalition; Martha Spaulding, guest of sweepstakes winner; Julie Cunningham, Responsibility Has Its Rewards sweepstakes winner; Brian Reames, field marketing manager for MillerCoors; Dan Klenetsky, senior coordinator public affairs for NASCAR

“We applaud those who signed the pledge to be a designated driver for their group during race weekend at RIR,” said RIR President Dennis Bickmeier. “It’s important for everyone to be responsible when choosing to consume alcohol while enjoying the race weekend.”

“At MillerCoors, we believe that with great beer comes great responsibility and we’re thrilled to partner with Richmond International Raceway and TEAM Coalition to help promote responsible alcohol consumption at the track,” said Diane Wagner, responsibility commerce manager for MillerCoors. “For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.”

“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

About Richmond International Raceway
Richmond International Raceway, known as America’s Premier Short Track, offers exciting night racing action and a commitment to the fan experience. One of the most popular facilities among drivers and fans in all of motorsports, Richmond International Raceway annually hosts all of its major events—two NASCAR Sprint Cup Series races, two NASCAR Nationwide Series events and one NASCAR K&N Pro Series East race—under the lights on its ¾-mile D-Shaped oval. The unique layout consistently produces the thrill of side-by-side racing, coupled with high enough speeds for a superspeedway feel. Combined with first-class amenities (including the state-of-the-art Video Scoring Tower) and a focus on the fans, guests at Richmond International Raceway can expect lasting memories on each visit. For tickets to events at Richmond International Raceway, call 866-455-7223 or visit www.rir.com online.Like us on Facebook and follow us on Twitter @RIRInsider

About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include NASCAR, Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information, go to www.TEAMCoalition.org or www.ResponsibilityHasItsRewards.org

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TEAM Coalition