Responsible NASCAR Fans Rewarded at Richmond International Raceway

09/13/2015

Responsible NASCAR fans earned valuable rewards at the Federated Auto Parts 400 at Richmond International Raceway (RIR) on Saturday, September 12, 2015. The track, Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety.

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154 fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the next NASCAR Sprint Cup Series race at Richmond International Raceway. Every fan who received a photo was also directed to MillerLiteResponsibility.com to enter for a chance to win a Ford F-150.

The Designated Driver for the Race from April’s Toyota Owners 400 at RIR, Casey Cottrell, received two tickets and two VIP Experiences to the Federated Auto Parts 400. Cottrell and his guest enjoyed a behind-the-scenes experience before the race on Saturday.

We applaud those who signed the pledge to be a designated driver for their group during race weekend. It’s important for everyone to be responsible when choosing to consume alcohol while enjoying the race weekend at RIR.Dennis Bickmeier, President, Richmond International Raceway
We believe that with great beer comes great responsibility and we’re thrilled to partner with NASCAR, Richmond International Raceway and TEAM Coalition to help promote responsibility at the track. For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.Diane Wagner, Responsibility Commerce Manager, MillerCoors
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

 

Richmond International Raceway
MillerCoors
TEAM Coalition
US DOT / NHTSA 2013 NATIONAL DATA:

• In 2013, 10,076 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 2.4% from the 10,322 fatalities in 2012.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition