Responsible NASCAR fans earned valuable rewards at the Toyota 400 at Richmond International Raceway (RIR) on Saturday April 25, 2015. The track, Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety.
34 fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the next NASCAR Sprint Cup Series race at Richmond International Raceway. Every fan who received a photo was also directed to MillerLiteResponsibility.com to enter for a chance to win a Ford F-150.
The Designated Driver for the Race from the September 2014 Federated Auto Parts 400 at RIR, Justin Dunlap, received two tickets and two VIP Experiences to the Toyota Owners 400. Dunlap and his guest enjoyed a behind-the-scenes experience before the race on Saturday.
US DOT / NHTSA 2013 NATIONAL DATA:
• In 2013, 10,076 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 2.4% from the 10,322 fatalities in 2012.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.