Responsible NASCAR Fans Rewarded at New Hampshire Motor Speedway

07/15/2012

Responsible NASCAR Fans Rewarded at
New Hampshire Motor Speedway
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For Immediate Release
Contact: Courtney Schiesher, Olson for MillerCoors 312-854-8395 or cshiesher@olson.com
Jill Pepper, TEAM Coalition 202-669-0357 or jill@teamcoalition.org
Kristen Costa, New Hampshire Motor Speedway 603-513-5708 or kcosta@nhms.com
LOUDON, NH. (07/16/2012) – Responsible NASCAR fans earned valuable rewards at Sunday’s LENOX Industrial Tools 301 at New Hampshire Motor Speedway. Miller Lite, Amoskeag Beverages and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at New Hampshire Motor Speedway.357 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver of the Race. One responsible fan – Pamela Pugsley of Hiram, Maine – was randomly selected as the Designated Driver for the Race. Ms. Pugsley is the grand prize winner of the Responsibility Has Its Rewards sweepstakes. The grand prize includes a Miller Lite outdoor lounge set, along with two tickets and two hot passes to the NASCAR Sprint Cup Series Sylvania 300 race on September 23, 2012, at New Hampshire Motor Speedway.

NASCAR fans at New Hampshire Motor Speedway make the pledge to be a designated driver.
“We applaud those who signed the pledge to be a designated driver for their group during race weekend at NHMS,” said Jerry Gappens, executive vice president and general manager for New Hampshire Motor Speedway. “It’s important for everyone to be responsible when choosing to consume alcohol while enjoying the race weekend.”“At MillerCoors, we believe that with great beer comes great responsibility and we’re thrilled to partner with New Hampshire Motor Speedway and TEAM Coalition to help promote responsible alcohol consumption at the track,” said Diane Wagner, responsibility manager at MillerCoors. “For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.”

“We are very proud of the great beers we sell for all of the NASCAR fans to consume,” said Ed Murphy, General Manager and Vice President of Sales, Amoskeag Beverages LLC. “However, along with that comes great responsibility. We thank all of you for choosing a designated driver and look forward to seeing you all at the track again in September.”

“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and wholesalers,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

About MillerCoors
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc. and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, atfacebook.com/MillerCoors or on Twitter through @MillerCoors.

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information, go to www.TEAMCoalition.orgwww.RHIR.org

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TEAM Coalition