Responsible NASCAR Fans Rewarded at Mid-Ohio Sports Car Course

Responsible NASCAR Fans Rewarded at
Mid Ohio Sports Car Course
Jack Daniels and TEAM Coalition Partner to Promote Responsibility at Track
LEXINGTON, KY. (8/16/2014) Responsible fans earned valuable rewards at Saturday’s at Nationwide Children’s Hospital 200 at Mid Ohio Sports Car Course. The track, Jack Daniels and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Mid Ohio Sports Car Course.

201 fans made the pledge to be a responsible fan – never drive drunk and always have a designated driver. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win a prize pack consisting of a Jack Daniels cooler and tailgate set!

“We are excited about being part of TEAM Coalition and building upon our efforts to encourage responsible drinking at sporting events and concerts,” said Rob Frederick, Vice President and Director, Corporate Responsibility Brown-Forman Corporation “We believe through collaboration we can more effectively promote positive fan behavior.”

“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks and beer companies,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

NATIONAL CAMPAIGN: Responsibility Has Its Rewards™


  • Mid Ohio Sports Car Course
  • Jack Daniels
  • TEAM Coalition (Techniques for Effective Alcohol Management)

Click here to see all the Mid Ohio Sports Car Course fan photos on Facebook


   WHO: Fans and the Community

WHAT: Mid Ohio Sports Car Course, Jack Daniels and TEAM Coalition rewarded fans who pledged to be designated drivers, which means they are over 21 years of age, they promised not to drink alcohol at the race and they promised to provide safe transportation home from the race for their group. Responsible fans autographed a responsibility backdrop and received a free souvenir photo.

WHERE: Mid Ohio Sports Car Course

WHEN: Saturday, August 16th, 2014


About Mid Ohio Sports Car Course
A comprehensive motorsports facility, Mid-Ohio Sports Car Course features a permanent road-racing circuit with two primary configurations: a 2.4-mile, 15-turn (used for Buckeye SuperBike Weekend presented by Dunlop Tire and AMA Vintage Motorcycle Days), and a 2.25-mile, 13-turn circuit (used for all other major events). Located 60 miles north of Columbus and 75 miles south of Cleveland near Mansfield, the track has been called “The Most Competitive in the U.S.” and annually hosts a diversity of locally, regionally and nationally sanctioned racing events for amateur, club and professional drivers and riders.

About Brown-Forman Corporation
For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. Brown-Forman’s el Jimador is the Official Tequila of Major League Soccer. For more information go to

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include NASCAR, Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Collegiate Athletic Association, Aramark, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information, go to, or


  • In 2012, 10,322 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 4.6% from the 9,865 fatalities in 2011.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.