|Sparta, KY. (07/1/2013) Responsible NASCAR fans earned valuable rewards at Saturday’s Quaker State 400 at Kentucky Speedway. The track, Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Kentucky Speedway.494 fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes a Miller Lite outdoor lounge set along with two tickets and two hot passes to the next NASCAR Sprint Cup Series race at Kentucky Speedway.
At the race, Miller Lite and Ford Motor Company kicked off a new designated driver sweepstakes. From now until the end of the calendar year, NASCAR fans who take a pledge to drink responsibly will be entered to win a custom Miller Lite-blue 2013 Ford Fusion. The prize will be delivered personally by reigning Sprint Cup champion Brad Keselowski, who drives the Miller Lite No. 2 Blue Deuce. To take the pledge to never drive drunk, fans can visitMillerLiteResponsibility.com
A fan at Kentucky Speedway makes the pledge to be a designated driver and get her group home safely
“Coming to Kentucky Speedway is all about having a great time, and we want all of our fans to be safe both at the race and on the way home,” said Mark Simendinger, Kentucky Speedway general manager. “We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend.”
“We believe that with great beer comes great responsibility and we’re thrilled partner with NASCAR, Kentucky Motor Speedway and TEAM Coalition to help promote responsibility at the track,” said Diane Wagner, responsibility commerce manager for MillerCoors. “For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.”
“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
About Kentucky Speedway
Owned by Speedway Motorsports, Inc. (SMI), Kentucky Speedway is a 1.5-mile superspeedway located in Sparta, Ky., just 35 miles south of Greater Cincinnati /Northern Kentucky. The track attracts fans from the Tri-State area of Kentucky, Ohio & Indiana and beyond. Entering its thirteeth season of racing, the speedway hosts NASCAR and ARCA events.
In June, the venue presents its third “Quaker State 400 Presented by Advance Auto Parts” NASCAR Sprint Cup Series race. Prior to 2011, Kentucky Speedway hosted the NASCAR Nationwide Series races and the NASCAR Camping World Truck Series. In addition to the June event, the speedway will host a second NASCAR Nationwide Series event in September along with an ARCA race.
The venue also is home to many other special events throughout the year including the US Legend Cars International series and four driving schools.
Speedway Motorsports Inc. (SMI)
Speedway Motorsports, Inc. (NYSE:TRK) is a leading marketer and promoter of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway, Sonoma Raceway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. The Company also equally-owns Motorsports Authentics, a joint venture formed with International Speedway Corporation to produce, market and sell licensed motorsports merchandise. For more information about Speedway Motorsports, visit speedwaymotorsports.com
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include NASCAR, Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information, go to www.TEAMCoalition.org or www.ResponsibilityHasItsRewards.org