07/25/2016
Responsible NASCAR fans earned valuable rewards at the Crown Royal 400 at Indianapolis Motor Speedway on Sunday July 24, 2016. The track, Miller Lite and TEAM Coalition partnered to promote responsible drinking and traffic safety.
262 fans made the pledge to always buckle up and to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the next NASCAR Sprint Cup Series race at Indianapolis Motor Speedway. Every fan who received a photo was also directed to MillerLiteResponsibility.com to enter for a chance to win a 2016 Ford Fusion SE.
The Designated Driver for the Race from the July 2015 Crown Royal 400 at INDY, Bob Glick, received two tickets and two VIP Experiences to this year’s Crown Royal 400. Bob and his guest enjoyed a behind-the-scenes experience before the race on Sunday.
We thank those race fans who signed the pledge to be a designated driver for their group during race weekend at the Indianapolis Motor Speedway. It’s important to be responsible when choosing to consume alcohol, and a designated driver helps ensure safe travels home after a great day at the racetrack.J. Douglas Boles, President, Indianapolis Motor Speedway
We believe that with great beer comes great responsibility and we’re thrilled to partner with NASCAR, New Hampshire Motor Speedway and TEAM Coalition to help promote responsibility at the track. For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.Diane Wagner, Responsibility Commerce Manager, MillerCoors
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Indianapolis Motor Speedway
The Indianapolis Motor Speedway has been the worldwide leader in motorsports entertainment since it opened in 1909. The facility has hosted the Indianapolis 500, the world’s largest single-day annual sporting event, since 1911 and also is the site of the Kroger Super Weekend at the Brickyard and the Red Bull Indianapolis GP. IMS is the world’s largest spectator sporting facility and is the only venue to stage annual races in the IZOD IndyCar Series, NASCAR Sprint Cup Series, NASCAR Xfinity Series, GRAND-AM Road Racing and MotoGP.
MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as Redd’s Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at
www.MillerCoors.com , at
www.facebook.com/MillerCoors or on Twitter through
@MillerCoors.
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, MillerCoors, National Football League, Major League Baseball, Major League Soccer, National Basketball Association, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, HEINEKEN USA, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit
www.TEAMCoalition.org or
www.FansDontLetFansDriveDrunk.org.
(L to R): Nicole Wheeler, MillerCoors: Michelle Young, Event Coordinator at TEAM Coalition; Bob Glick, Responsibility Has Its Rewards sweepstakes winner; Margie Glick, guest of winner; Jordan Jiloty, Director of Public Affairs at NASCAR
US DOT / NHTSA 2014 NATIONAL DATA:
• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1% from the 10,076 fatalities in 2013.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
Author: michelleteamcoalition
Share This Post
