|CONCORD, NC. (05/27/2014) – Responsible NASCAR fans earned valuable rewards at Sunday’s Coca-Cola 600 at Charlotte Motor Speedway. The track, Coors Light, NASCAR and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Charlotte Motor Speedway.165 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected designated driver will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and a VIP experience for two to the NASCAR Sprint Cup Series Bank of America 500 on October 11th at Charlotte Motor Speedway.
(left to right) Jessica Thurston, program associate for TEAM Coalition; Rachael Rupert, Miss Coors Light; Allen Lloyd, guest of sweepstakes winner; Jessica Floyd, Responsibility Has Its Rewards sweepstakes winner; Jonathan Bayless, GMR Marketing representing MillerCoors; Dan Klenetsky, senior coordinator public affairs for NASCAR
“Coming to Charlotte Motor Speedway is all about having a great time, and we want all of our fans to be safe both at the race and on the way home,” said Marcus Smith, president and general manager of Charlotte Motor Speedway. “We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend.”
“At MillerCoors, we believe that with great beer comes great responsibility and we’re thrilled to have Coors Light, the official beer of NASCAR, partner with NASCAR, Charlotte Motor Speedway and TEAM Coalition to help promote responsibility at the track,” said Diane Wagner, responsibility commerce manager for MillerCoors. “For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.”
“NASCAR is committed to promoting responsible consumption at all of our races throughout the country. We want our fans to have a great time watching the best racing in the world and get home safe afterwards” said Jordan Jiloty, NASCAR director of public affairs. “Along with Charlotte Motor Speedway, Coors Light and TEAM Coalition, NASCAR congratulates those fans who have shown leadership in pledging to drink responsibly.”
“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
About Charlotte Motor Speedway
For 54 years, Charlotte Motor Speedway has set the standard for motorsports entertainment and evolved into “The Greatest Place to See the Race.” Nestled in the heart of NASCAR country, Charlotte Motor Speedway is the only race vacation destination where fans can immerse themselves in the sport by visiting area race team shops and touring the NASCAR Hall of Fame before attending a race at the legendary 1.5-mile superspeedway. Generating a regional economic impact of approximately $400 million annually, the speedway complex hosts three premiere NASCAR Sprint Cup races each year – the NASCAR Sprint All-Star Race, the Coca-Cola 600 and the Bank of America 500 – as well as more than three dozen other events for automotive and motorsports enthusiasts of all ages. Charlotte Motor Speedway’s philosophy is to always put “Fans First” and create memories that last a lifetime for all that pass through the gates.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series, three international series and GRAND-AM Road Racing and the American Le Mans Series, both known for competition on road courses. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information, visit nascar.com, and follow NASCAR at Facebook.com/NASCAR and Twitter: @NASCAR.
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as Redd’s Apple Ale, Batch 19 Pre-Prohibiti on Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include NASCAR, Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Collegiate Athletic Association, Aramark, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information, go to www.TEAMCoalition.org or www.ResponsibilityHasItsRewards.org