Responsible NASCAR Fans Rewarded at Bristol Motor Speedway


Responsible NASCAR fans earned valuable rewards at the IRWIN Tools Night Race at Bristol Motor Speedway (BMS) on Saturday August 22, 2015. The track and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety.

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136 fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the next NASCAR Sprint Cup Series race at Bristol Motor Speedway.

The Designated Driver for the Race from April’s Food City 500 at Bristol, Lauren Bradshaw, received two tickets and two VIP Experiences to the IRWIN Tools Night Race. Bradshaw and her guest enjoyed a behind-the-scenes experience before the race on Saturday.

Coming to Bristol Motor Speedway is all about having a great time, and we want all of our fans to be safe both at the race and on the way home. We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend.Jerry Caldwell, Executive Vice President and General Manager, Bristol Motor Speedway
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition


Bristol Motor Speedway
Speedway Motor Sports
TEAM Coalition

• In 2013, 10,076 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 2.4% from the 10,322 fatalities in 2012.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition