Responsible Fans Rewarded at Santa Cruz vs. Mares II Fight


On June 9, 2018, Corona Extra and TEAM partnered to promote responsible drinking at STAPLES Center in Los Angeles, CA. Three randomly selected Responsibility Has Its Rewards (RHIR) Sweepstakes prize winners each received an autographed boxing glove from the fight – (below) – compliments of TEAM Coalition and Corona Extra.

Responsibility Has Its Rewards Sweepstakes Winners- Darwin Flores, Lorenzo Pelayo and Fernanado Guerrero

Corona June 2018-06-09 17-18-29PM
Corona June 2018-06-09 17-34-31PM
Corona June 2018-06-09 17-47-12PM
Corona June 2018-06-09 18-24-51PM
Corona June 2018-06-09 19-40-10PM

A lively 80 fans made the pledge to Relax Responsibly – never drive drunk and always have a designated driver.

One randomly selected responsible fan will be the grand prize winner of the RHIR sweepstakes, winning a trip for two to the next major fight, including two tickets, hotel accommodations and airfare for two.

Constellation Brands is committed to promoting responsible drinking. We are thrilled to partner with an organization like TEAM that has a long history of success in both training venue employees and encouraging responsible fan behavior.Jim Ryan, Senior Vice President, Corporate Affairs, Constellation Brands Beer Division
The success of TEAM Coalition is a direct result of the commitment from our member organizations, the companies which promote messages of responsibility and guests who participate in responsibility programs. Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Constellation Brands Beer Division
Constellation Brands Beer Division is the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market.  The company’s beer portfolio includes Corona Extra (the #1 imported beer in the U.S.), Corona Light (the #1 imported light beer in the U.S.), Modelo Especial (the #2 imported beer in the U.S.), Negra Modelo, Pacifico and Victoria beer brands.  For more information, please visit
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Constellation Brands, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or


•In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash.


Jackson Magnini, TEAM Coalition Senior Event Manager, congratulates the Responsibility Has Its Rewards sweepstakes winner, Yuvisela Guevara and her guest, Christian Guevara, ringside before the fight.