Responsible Fans Rewarded at Frampton vs. Santa Cruz and Zlaticanin vs. Garcia Fights


Responsible boxing fans had the chance to autograph an inflatable boxing glove, pose for a souvenir photo and enter the Responsibility Has Its Rewards (RHIR) Sweepstakes at the Frampton vs. Santa Cruz and Zlaticanin vs. Garcia fights at MGM in Las Vegas on Saturday, January 28, 2017. Corona Extra and TEAM Coalition partnered to promote responsible drinking at the fight.


119 fans made the pledge to Relax Responsibly – never drive drunk and always have a designated driver. Five randomly selected responsible fans were the first prize winners of the RHIR sweepstakes. Four of those prize winners each received a boxing glove autographed by all four fighters. The other first prize winner received a $100 VISA gift card.

One randomly selected responsible fan will be the grand prize winner of the RHIR sweepstakes. The prize will include two tickets to a major fight in 2017, hotel accommodations and airfare for two.

Constellation Brands is committed to promoting responsible drinking. We are thrilled to partner with an organization that has a long history of success in both training facility employees and encouraging responsible fan behavior.Jim Ryan, Senior Vice President, Corporate Affairs, Constellation Brands Beer Division
The success of TEAM Coalition is a direct result of the commitment from our member organizations, the companies which promote messages of responsibility and guests who participate in responsibility programs. Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Constellation Brands Beer Division
TEAM Coalition

• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition