Responsible Fans Rewarded at Brooklyn Nets Game vs Miami Heat


Constellation Brands has again expanded its work with the TEAM Coalition to include support for the Brooklyn Nets. Over the remainder of the 2017-18 season, there will be four activations at Nets home games to promote responsible fan behavior.

On January 19, 2018, Modelo Especial and TEAM kicked-off the effort at Barclays Center in Brooklyn, NY during the Brooklyn Nets vs Miami Heat game. The Responsibility Has Its Rewards (RHIR) Sweepstakes grand prize winner from the game– Sarah Gilman (below) – attended the game and won a $100 credit to the Brooklyn Nets team store compliments of TEAM Coalition and Constellation Brands.


Responsibility Has Its Rewards Sweepstakes Winner- Sarah Gilman

A number of lively fans made the Responsibly pledge – always be a responsible fan and get home safely.

This program was developed by TEAM Coalition and Constellation Brands as a way to reward Brooklyn Nets fans for pledging to be responsible drinkers. At each game where there is a responsibility activation, one randomly selected responsible fan will be the grand prize winner of the RHIR sweepstakes including a $100 credit to the Brooklyn Nets team store.

Constellation Brands is committed to promoting responsible drinking. We are thrilled to partner with an organization like TEAM that has a long history of success in both training venue employees and encouraging responsible fan behavior.<span class="su-quote-cite">Jim Ryan, Senior Vice President, Corporate Affairs, Constellation Brands Beer Division</span>
The success of TEAM Coalition is a direct result of the commitment from our member organizations, the companies which promote messages of responsibility and guests who participate in responsibility programs. Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.<span class="su-quote-cite">Jill Pepper, Executive Director, TEAM Coalition</span>
Constellation Brands Beer Division
Constellation Brands Beer Division is the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market.  The company’s beer portfolio includes Corona Extra (the #1 imported beer in the U.S.), Corona Light (the #1 imported light beer in the U.S.), Modelo Especial (the #2 imported beer in the U.S.), Negra Modelo, Pacifico and Victoria beer brands.  For more information, please visit
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Constellation Brands, National Basketball Association, Major League Baseball, Major League Soccer, NASCAR, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or



• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash.