Constellation Brands has again expanded its work with the TEAM Coalition to include support for the Brooklyn Nets. Over the 2017-18 season, Modelo will activate its Responsibility Has Its Rewards program(RHIR) at Nets home games to promote responsible fan behavior.
On February 26, 2018, Modelo Especial and TEAM continued the effort to promote responsible drinking at Barclays Center in Brooklyn, NY during the Brooklyn Nets vs Chicago Bulls game. The Responsibility Has Its Rewards (RHIR) Sweepstakes grand prize winner from the game– Brian Elcock (below) – attended the game and won a $100 credit to the Brooklyn Nets team store compliments of TEAM Coalition and Constellation Brands.
A number of lively fans made the Responsibly pledge – never drive drunk and always have a designated driver.
This program was developed by TEAM Coalition and Constellation Brands as a way to reward Brooklyn Nets fans for pledging to be responsible drinkers. At each game where there is a responsibility activation, one randomly selected responsible fan will be the grand prize winner of the RHIR sweepstakes including a $100 credit to the Brooklyn Nets team store.
US DOT / NHTSA 2016 NATIONAL DATA:
• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash.
