Responsible Fans Rewarded at Berto vs. Porter Fight


On April 22, 2017, Corona Extra and TEAM partnered to promote responsible drinking at Barclays Center in Brooklyn, New York. The Responsibility Has Its Rewards (RHIR) Sweepstakes grand prize winner from a previous fight – Kevin Wilson Jr. (above) – attended the Berto vs. Porter fight compliments of TEAM Coalition and Corona Extra.

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A lively 522 fans made the pledge to Relax Responsibly – never drive drunk and always have a designated driver. Three randomly selected responsible fans were the first prize winners of the RHIR sweepstakes. Those three prize winners each received a boxing glove autographed by Andre Berto and Shawn Porter.

One randomly selected responsible fan will be the grand prize winner of the RHIR sweepstakes, winning a trip for two to the next major fight, including two tickets, hotel accommodations and airfare for two.

Constellation Brands is committed to promoting responsible drinking. We are thrilled to partner with an organization that has a long history of success in both training venue employees and encouraging responsible fan behavior.<span class="su-quote-cite">Jim Ryan, Senior Vice President, Corporate Affairs, Constellation Brands Beer Division</span>
The success of TEAM Coalition is a direct result of the commitment from our member organizations, the companies which promote messages of responsibility and guests who participate in responsibility programs. Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.<span class="su-quote-cite">Jill Pepper, Executive Director, TEAM Coalition</span>
Constellation Brands Beer Division
Constellation Brands Beer Division is the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market.  The company’s beer portfolio includes Corona Extra (the #1 imported beer in the U.S.), Corona Light (the #1 imported light beer in the U.S.), Modelo Especial (the #2 imported beer in the U.S.), Negra Modelo, Pacifico and Victoria beer brands.  For more information, please visit
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Constellation Brands, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or

(L to R): Eboni Brown, Guest of Winner; Kevin Wilson Jr., Responsibility Has Its Rewards Sweepstakes Winner


• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.