Responsible New England Revolution Supporters Rewarded at Designated Driver Challenge Rivalry Match


Responsibility Has Its Rewards:
Responsible New England Revolution Fans Rewarded
at Designated Driver Challenge Rivalry Match vs. the Chicago Fire
Supporters who attended the New England Revolution match versus the Chicago Fire were treated to a hard fought contest between two rivals and an excellent evening of soccer. Before the match, supporters helped the Revolution earn points in the 2014 Designated Driver Challenge against the Chicago Fire. The winner will be the club with the most supporters pledging to be designated drivers or responsible fans at the end of the season. The Revolution and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Gillette Stadium, encouraging supporters to become designated drivers.Throughout the match, 410 supporters made the pledge to be a designated driver or a responsible fan. All the designated drivers had the opportunity to autograph a larger-than-life soccer ball and receive a free souvenir photo.
Click here to see all the Fire fan photos on Facebook“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the clubs, beer companies and wholesalers,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”       

NATIONAL CAMPAIGN: Responsibility Has Its Rewards™


  • New England Revolution
  • TEAM Coalition (Techniques for Effective Alcohol Management)

WHO: Supporters and the Community

WHAT: The New England Revolution and TEAM Coalition invited New England Revolution supporters to pledge to be designated drivers in support of the Revolution in the Designated Driver Challenge at the July 12th home match against the Chicago Fire. Designated Drivers autographed a larger-than-life soccer ball and smiled for a free souvenir photo.

WHERE: Gillette Stadium

WHEN: Saturday July 12th, 2014

New England Revolution:

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Soccer, Major League Baseball, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.


  • In 2012, 10,322 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 4.6% from the 9,685 fatalities in 2011.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

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