Responsibility Has Its Rewards: Responsible Vancouver Whitecaps FC Fans Rewarded at Match Versus Portland Timbers

Responsibility Has Its Rewards:
Responsible Vancouver Whitecaps FC Fans Rewarded at Match Versus Portland Timbers
While the Whitecaps rewarded their fans with excellent play on the field and a final score of 2-2, responsible Whitecaps FC fans who attended the match at BC Place against the Portland Timbers on October 6th had the opportunity to receive rewards off of the field. The Whitecaps FC, el Jimador and Techniques for Effective Alcohol Management (TEAM) Coalition have partnered to promote responsible drinking and traffic safety through the Cascadia Responsibility Challenge.325 fans made the pledge to be a responsible fan by promising to never drive drunk, always have a designated driver, never serve alcohol to anyone under 19 and buckle up- every trip, every time. All of the responsible fans had the opportunity to autograph a larger-than-life soccer ball and receive a free souvenir photo. Fans also received El Jimador branded merchandise.

  • Vancouver Whitecaps FC
  • el Jimador
  • TEAM Coalition (Techniques for Effective Alcohol Management)

Click here to see all the Whitecaps FC fan photos on Facebook

WHO: Fans and the Community

WHAT: Vancouver Whitecaps FC, el Jimador and TEAM Coalition invited fans to take the pledge to be responsible soccer fans, which means never driving drunk, always having a designated driver and buckling up – every trip every time. Responsible fans autographed a larger-than-life soccer ball and received a free souvenir photo.



Whitecaps FC fans support their favorite MLS club in the Cascadia Responsibility Challenge.

WHERE: BC Place, Vancouver Whitecaps FC vs. Portland Timbers

WHEN: Sunday, October 6, 2013

Vancouver Whitecaps FC

TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Soccer, Major League Baseball, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information visit

For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. Brown-Forman’s el Jimador is the Official Tequila of Major League Soccer. For more information go to


  • In 2011, 9,878 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 2.5% from the 10,136 fatalities in 2010.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.