Responsible Fans Rewarded at Philadelphia Eagles Game

09/19/2013
Responsibility Has Its Rewards:
Responsible Fans Rewarded at Philadelphia Eagles Game
At the Philadelphia Eagles game on Thursday, September 19, 2013, responsible Eagles fans received rewards for pledging to buckle up and for being the designated driver for their group.433 responsible Philadelphia Eagles fans made the pledge to be the designated driver for their group at the game. All the responsible fans had the opportunity to autograph a Miller Lite and Eagles graffiti board and receive a free souvenir photo.
NATIONAL CAMPAIGN: Responsibility Has Its Rewards

RHIR PARTNERS INCLUDE:

  • Philadelphia Eagles
  • Miller Lite
  • TEAM Coalition

Click here to see all of the Philadelphia Eagles fan photos on Facebook

  
WHO: Fans and the Community

WHAT: Philadelphia Eagles, Miller Lite and TEAM Coalition invited fans to take the pledge to be responsible football fans, which means never driving drunk, always having a designated driver and buckling up – every trip every time. Responsible fans autographed a graffiti board and received a free souvenir photo.

   

   

WHERE: Lincoln Financial Field, Philadelphia Eagles vs. Kansas City Chiefs

WHEN: Thursday, September 19, 2013

Philadelphia Eagles: http://www.philadelphiaeagles.com/

TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Soccer, Major League Baseball, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org.

MillerCoors:
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at www.MillerCoors.com, atwww.Facebook.com/MillerCoors or on Twitter through @MillerCoors

US DOT / NHTSA 2011 NATIONAL DATA:

  • In 2011, 9,878 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 2.5% from the 10,136 fatalities in 2010.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
TEAM Coalition