Responsible Atlanta Falcons Fans Rewarded in October 2013

Responsibility Has Its Rewards:
Responsible Atlanta Falcons Fans Rewarded
at Game Versus Tampa Bay Buccaneers
Fans who attended the Atlanta Falcons game versus the Tampa Bay Buccaneers last Sunday were treated to a win on and off the field! 1,220 fans helped the Atlanta Falcons earn points in the Bud Light Good Sport Designated Driver Challenge against the Tampa Bay Bucaneers and the Carolina Panthers. These fans pledged to be Good Sports – designated drivers for their group. An additional 5,017 fans helped the Falcons earn points by liking the Atlanta Falcons Facebook post about the challenge.Each designated driver is worth a “touchdown” (6 points) in the challenge. Each Facebook “like” is worth one point (or an extra point) in the challenge. The Bud Light Good Sport Designated Driver Challenge winner will be the team with the most points at the end of the season. Click here to see the Challenge Standings.

Atlanta Falcons, TEAM Georgia Bud Light and TEAM Coalition partnered to promote responsible drinking at the Georgia Dome in Atlanta, GA encouraging fans to become designated drivers. All the designated drivers had the opportunity to autograph a Falcons backdrop and receive a free souvenir photo.


  • Atlanta Falcons
  • TEAM Georgia
  • Bud Light
  • TEAM Coalition

Click here to see all the Atlanta Falcons fan photos on Facebook

WHO: Fans and the Community

WHAT: Atlanta Falcons, TEAM Georgia, Bud Light and TEAM Coalition rewarded fans who pledged to be designated drivers, which means they are over 21 years of age, they promised not to drink alcohol at the game and they promised to provide safe transportation home from the game for their group. Responsible fans autographed a graffiti board and received a free souvenir photo.



Falcons fans support their favorite NFL team in the Bud Light Good Sport Designated Driver Challenge.

WHERE: Georgia Dome, Atlanta, GA

WHEN: Sunday, October 20, 2013

Atlanta Falcons:

About TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information visit

About TEAM Georgia:
A not-for-profit organization whose mission is to serve and progress transportation safety advocacy groups, encouraging safe and sober driving choices as a means of reducing transportation crashes, injuries and fatalities. Reducing the number of alcohol related transportation crashes, injuries and fatalities across all transportation areas within Georgia, through educating the public and promoting the awareness of alternative choices is its goal. For more information visit:

For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $980 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit


  • In 2011, 9,878 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 2.5% from the 10,136 fatalities in 2010.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.