Rams Fans Never Drive Drunk in October 2014


Fans who attended the St. Louis Rams game versus the Seattle Seahawks at the Edward Jones Dome were treated to one of the most exciting games of the season so far. The Rams came out on top in the 28-26 nailbiter!

894 fans helped the St. Louis Rams earn points in the Bud Light Good Sport Designated Driver Challenge against their NFC West rivals. These fans pledged to be Good Sports – designated drivers for their group. Responsible fans autographed a responsibility wall and received a free souvenir photo.

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Each designated driver is worth a “touchdown” (6 points) in the competition. The Bud Light Good Sport Designated Driver Challenge winner will be the team with the most points at the end of the season. Click here to see the Challenge Standings.

The Rams are also participating in the Responsibility Bowl, a league-wide tournament encouraging responsible fan behavior with respect to alcohol. The Rams are up against the Chicago Bears in Round 3. See how the two teams stack up on Fans Don’t Let Fans Drive Drunk.

St. Louis Rams, Bud Light, DNC Sportservice and TEAM Coalition partnered to promote responsible drinking at the Edward Jones Dome in St. Louis, MO encouraging fans to become designated drivers.

The positive contributions made by TEAM are far reaching. Its mission is important to fans and spectators in stadiums, but its message also contributes to responsible conduct in our communities at large. The NFL strongly supports the TEAM program, and we are proud to be a member of the TEAM Coalition.<span class="su-quote-cite">Roger Goodell, Commissioner, National Football League</span>
St. Louis Rams
For more information, see http://www.stlouisrams.com/
For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $1 billion in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.Anheuser-Busch.com
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org.

• In 2012, 10,322 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 4.6% from the 9,865 fatalities in 2011.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.