Fans who attended the St. Louis Rams game versus the Seattle Seahawks at the Edward Jones Dome were treated to one of the most exciting games of the season so far. The Rams came out on top in the 28-26 nailbiter!
894 fans helped the St. Louis Rams earn points in the Bud Light Good Sport Designated Driver Challenge against their NFC West rivals. These fans pledged to be Good Sports – designated drivers for their group. Responsible fans autographed a responsibility wall and received a free souvenir photo.
Each designated driver is worth a “touchdown” (6 points) in the competition. The Bud Light Good Sport Designated Driver Challenge winner will be the team with the most points at the end of the season. Click here to see the Challenge Standings.
The Rams are also participating in the Responsibility Bowl, a league-wide tournament encouraging responsible fan behavior with respect to alcohol. The Rams are up against the Chicago Bears in Round 3. See how the two teams stack up on Fans Don’t Let Fans Drive Drunk.
St. Louis Rams, Bud Light, DNC Sportservice and TEAM Coalition partnered to promote responsible drinking at the Edward Jones Dome in St. Louis, MO encouraging fans to become designated drivers.
US DOT / NHTSA 2012 NATIONAL DATA:
• In 2012, 10,322 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 4.6% from the 9,865 fatalities in 2011.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.