The Pittsburgh Pirates were recognized on April 28, 2015 for winning the 2014 Budweiser Good Sport Designated Driver Challenge against the Philadelphia Phillies. Representatives from the Pirates and TEAM Coalition gathered for the celebration
The Budweiser Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all 2014 regular season home games for both Clubs. Each fan who pledged to be a designated driver at PNC Park earned the Pirates 1 point in the challenge. The Pirates outscored the Phillies decisively with 16,260 designated drivers as compared to 7,971 for the Phillies.
The Pirates, Aramark and Anheuser-Busch have been working together successfully for the Budweiser Good Sport designated driver program, finishing the 2014 MLB season with an increase of over 2,000 designated drivers from 2013.
“We’re pleased to work with the Pirates, TEAM and the other program partners to recognize fans who look out for each other and make a designated driver part of their game plan,” said Bill Bradley, Senior Director, Corporate Social Responsibility Advertising and Outreach for Anheuser-Busch. “When it comes to preventing drunk driving, we’re all part of the team.”
“Teamwork is exactly what this organization is all about,” said Jill Pepper, Executive Director, TEAM Coalition. “Through the Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
The Budweiser Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Pittsburgh Pirates at PNC Park. Other components include:
- A Guest Code of Conduct posted in and around PNC Park
- Certification of 100% of all employees in effective alcohol management training
- Alcohol service policies including ID checks for fans who look 30 years of age or younger, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the seventh inning