The penultimate race of the 2016 NASCAR season was contested at the Can-Am 500 at Phoenix Raceway on November 13, 2016, and fans at the track were given the opportunity to earn valuable rewards by taking the Busch Good Sport pledge. The race marks the fourth time Phoenix Raceway, Anheuser-Busch, Hensley Beverage Company, Americrown and TEAM Coalition have partnered to promote responsible drinking and traffic safety.
Before the race, 233 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the “Responsibility Has Its Rewards sweepstakes.” The grand prize includes two tickets and a VIP experience for two at the Camping World 500 at Phoenix Raceway on March 19, 2017.
The Designated Driver for the Race from the 2016 Good Sam 500, Cheri Preas, received a pair of tickets and a behind-the-scenes experience for herself and a guest before the Can-Am 500.
US DOT / NHTSA 2015 NATIONAL DATA:
• 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.