TEAM and el Jimador launched a new partnership with Phoenix Rising FC (United Soccer League) to promote alcohol responsibility at the home match on May 4, 2018. Phoenix Rising FC faced the LA Galaxy II in front of a sold-out crowd and came out on top with a 4-3 victory on the field. And there were also plenty of winners off the field as supporters pledged always to have a safe ride home.
Before the match kicked off, 101 supporters autographed the larger-than-life responsibility ball and smiled for a souvenir photo, pledging to drink responsibly. Supporters shared their digital photos and the responsibility message by posting photos on Facebook and Twitter. The 58 photos were viewed 259 times, an average of 4.5 views per photo.
US DOT / NHTSA 2016 NATIONAL DATA:
• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.