Phoenix Rising FC Supporters Enjoy 100% Responsibly with el Jimador

05/07/2018

TEAM and el Jimador launched a new partnership with Phoenix Rising FC (United Soccer League) to promote alcohol responsibility at the home match on May 4, 2018. Phoenix Rising FC faced the LA Galaxy II in front of a sold-out crowd and came out on top with a 4-3 victory on the field. And there were also plenty of winners off the field as supporters pledged always to have a safe ride home.

This was the first responsibility activation with el Jimador and TEAM at a Phoenix Rising FC game. Click the link below to see the blog post from the next match.

June 29, 2018 match

Before the match kicked off, 101 supporters autographed the larger-than-life responsibility ball and smiled for a souvenir photo, pledging to drink responsibly. Supporters shared their digital photos and the responsibility message by posting photos on Facebook and Twitter. The 58 photos were viewed 259 times, an average of 4.5 views per photo.

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Brown-Forman is committed to ensuring that fans enjoy our brands responsibly. It’s important to plan ahead and designate a driver before heading to the game. We are excited to partner el Jimador with TEAM Coalition and Phoenix Rising FC to more effectively promote positive fan behavior.Taylor Amerman, Corporate Responsibility, Brown-Forman
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the responsibility program partners. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Phoenix Rising FC
Brown-Forman
TEAM Coalition
US DOT / NHTSA 2016 NATIONAL DATA:

• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition