NBA Embraces the Responsibility Has Its Rewards National Campaign at NBA All-Star 2014

02/16/2014

RHIR Partners with NBA at the 2014 NBA All-Star Jam Session<br>in New Orleans, LA
NBA Embraces the Responsibility Has Its Rewards
National Campaign at NBA All-Star 2014
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The National Basketball Association (NBA), Bud Light and TEAM Coalition partnered on the
Responsibility Has Its Rewards (RHIR) national campaign for NBA All-Star 2014.Oscar Rosse III, the lucky Designated Driver for the Season from the Houston Rockets attended many NBA All-Star 2014 events as the first prize winner of the NBA Responsibility Has Its Rewards sweepstakes for designated drivers. The prize package included airfare, hotel accommodations and a pair of tickets to the State Farm All-Star Saturday Night, as well as the 63rd NBA All-Star Game, compliments of TEAM Coalition and the NBA.


(l to r) Aurelio Ruelas, Regional Director of Corporate Social Responsibility for Anheuser-Busch; Oscar Rosse III, Designated Driver for the Season for the Houston Rockets; Oscar Rosse Jr., Winner Guest; Jim Cawley, Senior Vice President, NBA Security; Jared Smalley, Event Manager for TEAM Coalition

View Fan Photos from the 2014 NBA All-Star Jam Session

NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

FAMILY MESSAGE: Buckle Up – Every Trip, Every Time™

ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™

RHIR PARTNERS INCLUDE:

  • National Basketball Association
  • Bud Light
  • TEAM Coalition (Techniques for Effective Alcohol Management)

WHO: Fans and the Community

  

  

WHAT: The NBA, Bud Light and TEAM Coalition invited fans to make the Responsibility Has Its Rewards pledge to:

  • Always Have A Designated Driver
  • Never Drive Drunk
  • Always Buckle Up Every Trip Every Time
  • Never Provide Alcohol to Anyone Under 21

1,880 Fans made the Responsibility Has Its Rewards Pledge at NBA All-Star Jam Session at the Ernst N. Morial Convention Center. Fans who pledged autographed a larger-than-life basketball and received a souvenir photo with a branded frame including the campaign partners’ logos and the campaign’s responsibility message.

 

WHERE: NBA Jam Session at the Ernst N. Morial Convention Center in New Orleans, LAWHEN: Thursday, February 13 through Sunday, February 16, 2014

National Basketball Association: www.nba.com

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.TEAMcoalition.org

Anheuser-Busch: For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $980 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.Anheuser-Busch.com

US DOT / NHTSA 2012 NATIONAL DATA:

  • In 2012, 10,322 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 4.6% from the 9,685 fatalities in 2011.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
TEAM Coalition