| Joliet, IL. (09/17/2012) – Responsible NASCAR fans earned valuable rewards at Sunday’s GEICO 400 at Chicagoland Speedway. Miller Lite, Illinois Department of Transportation (IDOT) and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Chicagoland Speedway.Before the race, 762 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver of the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize also includes a Miller Lite outdoor lounge set along with two tickets and two hot passes to the next Sprint Cup Series race at Chicagoland Speedway in 2013.
 Chicagoland President, Scott Paddock, with IDOT Directors and TEAM Coalition Representative, J.C. Poma.
“At MillerCoors, we believe that with great beer comes great responsibility and we’re thrilled to partner with Chicagoland Speedway, IDOT and TEAM Coalition to help promote responsible alcohol consumption at the track,” said Diane Wagner, responsibility manager at MillerCoors. “For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.”
“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety,” said Jill Pepper, executive director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
About Chicagoland Speedway
Adjacent to its sister track, Route 66 Raceway, Chicagoland Speedway in Joliet, Ill., is a $130 million, 1.5-mile, D-shaped, tri-oval speedway that annually hosts the NASCAR Sprint Cup Series, NASCAR Nationwide Series, NASCAR Camping World Truck Series and ARCA Racing Series presented by Menards. Chicagoland Speedway sits on 930 acres of land, which is large enough to accommodate 42 United Centers (home of the Chicago Bulls and Blackhawks). Chicagoland Speedway provides 500 acres of free parking for more than 50,000 vehicles.
About MillerCoors
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth a nd Blake Beer Company, MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc. and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, atFacebook.com/MillerCoors or on Twitter through @MillerCoors.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include NASCAR, Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information, go to www.TEAMCoalition.org or www.RHIR.org
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Responsible NASCAR Fans Rewarded at Chicagoland Speedway
