Responsible NASCAR fans earned valuable rewards at Michigan International Speedway on June 9, 2018 before the FireKeepers Casino 400 for making the decision to drink alcohol responsibly and always buckle up – every trip, every time. The track, Americrown, NASCAR and TEAM Coalition partnered to promote responsible drinking and traffic safety at the race.
Before the green flag, 98 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo and a chance to be selected as the Designated Driver for the race. The 47 photos taken were shared 329 times on social media, an average of 7 views per photo. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the Consumers Energy 400 Monster Energy NASCAR Cup Series race on August 12, 2018 at Michigan International Speedway.
US DOT / NHTSA 2016 NATIONAL DATA:
• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.