|NATIONAL CAMPAIGN: Responsibility Has Its Rewards™BREWERS MESSAGE: Brewers Fans Don’t Let Fans Drive DrunkRHIR PARTNERS INCLUDE:
- Milwaukee Brewers
- Miller Lite
- Delaware North Companies Sportservice
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: The Brewers, Miller Lite, Delaware North Companies Sportservice and TEAM Coalition invite fans to earn valuable rewards for demonstrating responsible behavior. Fans who signed up to be designed drivers at Maryvale Baseball Park in Phoenix, AZ during Spring Training were entered to win the Responsibility Has Its Rewards sweepstakes. The grand prize included two tickets to the Milwaukee Brewers game against the Chicago Cubs on April 19, 2013 at Miller Park, an on-field batting practice experience and a meal for two at the JCI Stadium Club at Miller Park and hotel and airfare accommodations (if necessary).
WHERE: Miller Park in Milwaukee, WI
WHEN: April 19, 2013
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors. TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include Major League Baseball, Major League Soccer, NASCAR, the National Basketball Association, the National Football League, the National Hockey League, the National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information, go to www.teamcoalition.org, www.FansDontLetFansDriveDrunk.org orwww.RHIR.org
US DOT / NHTSA 2011 NATIONAL DATA:
- In 2011, 9,878 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 2.5% from the 10,136 fatalities in 2010.
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol and fail to buckle up.