|MIAMI, FL. (03/02/2012) – The Miami Dolphins were recognized at a luncheon today for winning the Bud Light Good Sport Designated Driver Challenge with the New York Jets. Representatives from the Dolphins, Anheuser-Busch, Centerplate, CSC and TEAM Coalition gathered for the celebration.The Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all the 2011 regular season home games for both teams. Each fan who pledged to be a designated driver at Sun Life Stadium earned the Dolphins six points in the challenge. Additionally, fans who “liked” the Dolphins posts on Facebook about the Challenge earned the team an extra point. The Dolphins outscored the Jets in the closest competition of all seven Challenges held across the league in 2011
Click here to see the final standings in the Designated Driver Challenge.
(left to right) Joe Papa and Debra Roca from CSC; Jill Pepper, Executive Director of TEAM Coalition; Mandy Llanes, Regional Director of Responsibility for Anheuser-Busch InBev; Courtney Baker, Client Services Manager Corporate Partnerships, Miami Dolphins; Gwen McCormick, Guest Services Manager, Miami Dolphins; General Manager for Centerplate at Sun Life Stadium
The Dolphins, Sun Life Stadium, Centerplate and Bud Light have been working together successfully for the designated-driver program.
“We’re pleased to work with the Dolphins, TEAM and the other program partners to recognize fans who look out for each other and make a designated-driver part of their game plan,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. “When it comes to preventing drunk driving, we’re all part of the team.”
“Teamwork is exactly what this organization is all about,” said Jill Pepper, executive director of TEAM Coalition. “Through the Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”
The designated-driver program is just one component of the fan behavior initiatives offered by the Miami Dolphins at Sun Life Stadium. Other components include:
- A Fan Code of Conduct posted in and around Sun Life Stadium
- Text messaging empowers fans to report disruptive behavior to security
- Certification of employees across every organization operating in Sun Life Stadium in effective alcohol management training
- Alcohol service policies including ID checks for all fans, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include the National Football League, Major League Baseball, Major League Soccer, the National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite Show Services, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. www.teamcoalition.org.