Master Trainer Spotlight – Julie Taylor




Senior Director of Guest Services
Chicago White Sox

Julie Taylor is the Senior Director of Guest Services and Diamond Suites for the Chicago White Sox. Julie has played an active role in the development of the training curriculum, and has been a TEAM Master Trainer since November of 1998. Julie has trained over 6,700 employees at Guaranteed Rate Field.


It took only one incident for our venue to know we made the best decision for our  guests, when TEAM was required for every person who interacts with our fans, not just alcohol servers.  On a Sunday day game, a  promotional employee hired by an outside vendor who worked limited games ran up to me saying, “I know I am suppose to know what to do because I went to a class but I’m  just not certain how to handle this one.  A man just came into the building and he is showing so many signs of impairment and he has two little kids with him!”  I said “you did know what to do, you got help!”  TEAM is just one of the customer services we offer to our fans.  The youngster’s parents were called and everyone got home safely!

TEAM is the foundation of all training within a venue.  While each discipline training will have a guest experience component, most sessions focus on job specific tasks, what an  individual must accomplish.  TEAM provides the same tools and information to everyone, no matter your position and demonstrates how when we work together we are stronger.  We can accomplish everyone’s goal, to provide a safe and entertaining visit for our guests.<span class="su-quote-cite"><strong>Julie Taylor</strong><br /> Senior Director of Guest Services<br /> Chicago White Sox</span>
The success of TEAM’s alcohol management training program rests squarely on the shoulders of facility leaders like Julie Taylor who have embraced the idea that everyone has a role and a responsibility when it comes to preventing negative fan behavior and drunk driving. Teamwork is what a successful alcohol management is all about. Julie’s efforts at Guaranteed Rate Field demonstrate that when everyone – including guest services, security, ushers, gate attendants, elevator operators, alcohol servers, suite attendants and the fans – takes responsibility, everyone wins.<span class="su-quote-cite"><strong>Jill Kiefer</strong><br /> Executive Director<br /> TEAM Coalition</span>
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, Molson Coors, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit


  • In 2018, 10,511 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an decrease of 3.6% from the 10,908 fatalities in 2017.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.