04/03/2017
Martinsville Speedway’s 70th Anniversary was celebrated at the STP 500 on April 2, 2017, and as part of the weekend festivities, responsible fans were rewarded for always having a safe, sober ride home. The race marks the third time the track, Americrown and TEAM Coalition have partnered to promote responsible drinking and traffic safety.
Before the green flag, 277 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the “Responsibility Has Its Rewards sweepstakes.” The grand prize includes two tickets and a VIP experience for two when the Monster Energy NASCAR Sup Series™ returns to Martinsville Speedway on October 29, 2017.
The Designated Driver for the Race from Fall 2016, Meladie Keefer, received two tickets and two VIP Experiences at the STP 500. Meladie and her guest also enjoyed a behind-the-scenes experience before the race on Sunday.
Americrown believes responsible alcohol consumption improves the fan experience at events. As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management. Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.Rishi Nigam, Vice President, Americrown
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks and the fans. Teamwork is what this campaign is all about. We are demonstrating that when everyone takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Martinsville Speedway
Founded in 1947 by the late H. Clay Earles, Martinsville Speedway is only track which has hosted Monster Energy NASCAR Cup Series™ races every year since the division’s inception in 1949. The track is also one of the most modern, with high-rise aluminum chair back seating, corporate and fan suites and state-of-the-art facilities for the media. In a recent poll of race fans by a major publication, Martinsville Speedway was voted as the top bargain in all of Monster Energy NASCAR Cup Series™ racing as well as the track having the best view of the action. Martinsville Speedway conducts three major race event weekends each year. The track annually hosts the STP 500 and the Old Dominion 500 Monster Energy NASCAR Cup Series™ races, the Alpha Energy Solutions 250 and Alpha Energy Solutions 200 NASCAR Camping World Truck Series races and the nation’s biggest NASCAR Late Model Stock Car race.
Americrown
Americrown, originally formed in 1989 by Lesa France Kennedy, Chief Executive Officer of International Speedway Corporation, is the leader in motorsports catering and concessions. Operating at 11 NASCAR-sanctioned tracks nationwide, Americrown touches millions of race fans annually. Our ever growing fleet of mobile food concessions and catering equipment is unparalleled in the industry. Anywhere, anytime. If you can dream it, we can do it!
Americrown’s team of industry professionals brings a wealth of experience and dedication to the table with an overall goal of customer satisfaction. We specialize in fine dining and food concession plans to not only fit the events at which we operate, but to optimize the guests’ experience! For more information, visit www.americrown.com.
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, Anheuser-Busch Companies, Americrown, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit
TEAMCoalition.org.
US DOT / NHTSA 2015 NATIONAL DATA:
• 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
(left to right) Gonzalo Aida, NASCAR; Meladie Keefer, Responsibility Has Its Rewards Sweepstakes Winner; William Keefer, Guest of Winner; Kayla Ramirez, TEAM Coalition
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