| ALEXANDRIA, VA. (09/4/2012) – Techniques for Effective Alcohol Management (TEAM) Coalition and Mothers Against Drunk Driving (MADD) announced today that MADD is the newest strategic partner of the non-profit organization dedicated to the promotion of alcohol awareness and positive fan behavior at sporting events and concerts. MADD joins six other strategic partners of the organization, which include the International Association of Chiefs of Police, the National Sheriffs’ Association and the Governors Highway Safety Association.“We are excited about this opportunity to work with TEAM Coalition to build upon our efforts to eliminate drunk driving,” said MADD Chief Executive Officer Debbie Weir. Our existing relationship with the NFL, coupled with this opportunity to work with TEAM Coalition, will provide important outreach opportunities for our state and local offices, and the victims and survivors we serve.”“I believe that through collaboration with TEAM Coalition, we can more effectively expand the reach of our message, resulting in lives saved and injuries prevented.”TEAM Coalition is an alliance of 21 organizations which includes professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts and others. Its members are united by their mission to provide effective alcohol service training and promote responsible alcohol consumption to enhance the entertainment experience while reducing alcohol-related instances in facilities and on the road.
“Expanding our network of strategic partners is a critical component to the continued success of TEAM Coalition. As our newest strategic partner, MADD has already demonstrated its support of our mission through efforts to promote the designated driver programs with many NFL teams over the last two seasons,” said Jill Pepper, executive director of TEAM Coalition. “Bringing strategic partners and member organizations together to promote responsibility is what TEAM Coalition is all about. We are demonstrating that when everyone – including the fans – takes responsibility and makes safe choices, everyone wins.”
About Mothers Against Drunk Driving
Founded by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to protect families from drunk driving and underage drinking. With the help of those who want a safer future, MADD’s Campaign to Eliminate Drunk Driving® will end this danger on America’s roads. PowerTalk 21® is the national day for parents to talk with their kids about alcohol, using the proven strategies of Power of Parents ™ to reduce the risk of underage drinking. And as one of the largest victim services organizations in the U.S., MADD also supports drunk and drugged driving victims and survivors at no charge, serving one person every eight minutes through local MADD victim advocates. Learn more at www.madd.org.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information, go to www.TEAMCoalition.org, www.FansDontLetFansDriveDrunk.org,www.ResponsibilityHasItsRewards.org.
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